National Basketball Association

Content Production Lead, Local Media

National Basketball Association$285K — $375K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in live sports production, including game and/or studio production
  • Bachelor's degree in Media Production, Communications, or related field preferred
  • Proven leadership of large-scale, multi-market production operations
  • Experience managing producers, directors, and on-air talent in fast-paced environments
  • Success in leading production organizations through operational transformation
  • Experience collaborating cross-functionally with engineering and distribution teams
  • Budget management experience across production operations
  • Experience negotiating talent and vendor agreements

Responsibilities

  • Lead live game and studio production ensuring high-quality execution
  • Oversee production teams, including producers, directors, and on-air talent
  • Establish scalable production models in partnership with technical teams
  • Drive consistency and enable team-specific local storytelling
  • Collaborate with content planning to align production with scheduling
  • Ensure production output meets platform requirements across channels
  • Work with technology teams to inform system design for production workflows
  • Lead talent strategy, including negotiator for on-air roles
  • Develop and scale innovative content formats for diverse audiences
  • Drive innovation in live production to enhance viewer engagement
  • Manage production staffing models for efficiency and quality
  • Create a culture of feedback and coaching across the production team
  • Contribute to overall strategy as a member of the Local Media leadership team

Benefits

  • Eligible for a remote work option one day per week
  • Employees may participate in various Company-sponsored benefit programs, including medical, dental, and vision insurance
  • Access to life/AD&D insurance and disability coverage
  • Fertility and family-forming assistance programs
  • Wellbeing allowance and mental health coaching/therapy
  • Educational assistance for professional development
  • Tax-advantaged accounts like HSA and FSAs
  • 401(k) retirement plan with company matching
  • Generous time off benefits including vacation, sick leave, and personal days.
Full Job Description
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Position Summary

The Content Production Lead, Local Media is responsible for the operational execution of the NBA's local game and studio productions as part of the league's Local Media organization. Reporting to the General Manager, this role will lead live production, including game broadcasts, studio programming, talent and content integration, and innovation, ensuring high-quality, consistent, and locally relevant content across all team markets.

This role will oversee production teams, on-air talent workflows, and show execution while partnering closely with Production Technology, Broadcast Engineering & Operations, Programming, and Distribution to deliver a seamless end-to-end viewing experience. The role is critical to elevating the local fan experience, driving viewership, brand affinity, and establishing a new standard for NBA-controlled local broadcasts.

Major Responsibilities

  • Lead live game and studio production across NBA local markets, ensuring consistent, high-quality execution at scale


  • Oversee producers, directors, production managers, content planners, and on-air talent workflows across all local broadcasts


  • Establish scalable production models in partnership with Production Technology and Broadcast Engineering


  • Drive consistency across markets while enabling team-specific customization and local storytelling


  • Partner with Content Planning, Programming & Business Operations to align production with scheduling, priorities, and cross-platform content strategies


  • Collaborate with Distribution teams to ensure production output meets platform requirements and optimize viewer experience across linear and digital channels


  • Work closely with Production Technology to inform system design based on real-world production needs and workflows to ensure smooth execution of all productions, including clear escalation paths and issue resolution


  • Lead talent strategy, negotiation and execution, including announcers, analysts, and integration of player/creator-driven formats


  • Develop and scale new content formats, including alternative broadcasts, digital-first productions, and creator-led experiences


  • Drive innovation in live production, including graphics, data integration, and enhanced viewing experiences that increase engagement and viewership


  • Lead the Content Planning team to execute team-by-team tentpole calendars that are thoughtfully planned, produced, executed and managed across the Local Media team and its partners


  • Build and manage production staffing models across markets, balancing centralized and local resources for efficiency and quality


  • Create a culture of consistent coaching and feedback across talent and the full content team


  • Serve as a key member of the Local Media leadership team, contributing to overall strategy, transformation, and execution under the General Manager


Required Education/Professional Experience

  • 12+ years of experience in live sports production, including game and/or studio production


  • Bachelor's degree in Media Production, Communications, or a related field preferred


  • Proven leadership overseeing large-scale, multi-market or network-level production operations


  • Experience managing producers, directors, and on-air talent in high-volume live environments


  • Demonstrated success leading production organizations through operational change or transformation


  • Experience working cross-functionally with engineering, technology, and distribution teams


  • Budget management experience across production operations


  • Experience negotiating talent and vendor agreements


Required Skills/Knowledge Attributes

  • Deep expertise in live sports production, including game workflows, control room operations, and storytelling


  • Strong editorial judgment and ability to define and maintain production standards at scale


  • Experience operating across both traditional broadcast and digital/streaming environments


  • Ability to manage high-volume, concurrent live productions with consistency and quality


  • Strong leadership and team-building capabilities across distributed production teams


  • Established history of creating a culture of consistent feedback and coaching across all levels


  • Excellent cross-functional collaboration skills, particularly with technology, engineering, and distribution partners


  • Experience developing innovative formats and enhancing fan engagement through production


  • Strong operational discipline, including planning, staffing, and execution under tight timelines


  • Financial acumen, including budget management and resource optimization


Salary Range:

$285,000 - $375,000

Job Posting Title:
Vice President

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

About National Basketball Association

The National Basketball Association (NBA) is a men's professional basketball league in North America, composed of 30 teams. It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world. The NBA was founded in 1946 and is headquartered in New York City. The league's revenue comes from ticket sales, merchandise, sponsorships, and media rights. The NBA has a global following and is broadcast in over 215 countries and territories.
Learn more about National Basketball Association
Size
1,100 employees
Industry
Founded
1946

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