About the RoleThis is a high-ownership content marketing role at a fast-growing AI-powered business communication startup, focused entirely on the US market. You'll define the brand voice across the full customer journey - from paid ads to organic social to product messaging - and work closely with a small, ambitious team to drive discovery, trust, and growth among SMB customers.
What You'll Do- Own the end-to-end content marketing strategy for the US market, shaping how businesses discover and trust the product.
- Write and iterate on website copy and landing pages optimised for US audiences and conversion.
- Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
- Script ad creatives for YouTube and paid social video formats.
- Build and execute organic content strategies across relevant social platforms.
- Collaborate with creators, customers, and influencers to develop authentic content.
- Use A/B testing, analytics, and user research to continuously improve messaging performance.
- Contribute to product positioning and go-to-market messaging.
What We're Looking For- 4+ years of experience in content marketing, copywriting, or growth marketing.
- Proven background in B2B SaaS or a fast-moving software environment.
- Native or C2-level English proficiency with a strong command of US market tone and nuance.
- Demonstrated ability to write conversion-focused copy grounded in performance marketing principles.
- Hands-on experience with paid channels (Meta, Google, LinkedIn) and video ad scripting.
- Experience running organic content strategies across social media platforms.
- Analytical mindset with a track record of using data and experimentation to improve results.
- Comfort working autonomously and end-to-end on projects in a lean team environment.
Compensation & BenefitsSalary range:
$70,000 - $150,000 USD annually. Visa sponsorship is not available for this role.
LocationOn-site in
New York, NY, United States. 
