About the role

Are you ready to develop compelling content for the hottest company in the fast-growing cybersecurity automation segment? Do you get excited about translating technology into compelling stories that drive a following and increased engagement? Do you like winning and seeing your words create a competitive advantage? If so, Swimlane wants you!

As the Content Marketing Manager, you will advance our mission to help enterprises automate their security operations through cutting-edge AI solutions. We will be looking to you to drive the creation of content that engages and influences our security buyers. You will lead and organize content creation to educate and acquire customers throughout their journey as they evaluate AI SOC solutions. Reporting to the Vice President of Product Marketing, you will be working closely with key stakeholders across the company to generate creative ideas, manage an editorial calendar, write content briefs, and create, review, and launch content yourself.

The ideal candidate is a storyteller with knowledge of the cybersecurity industry, buyer personas, and the challenges prospective customers face. You thrive in a dynamic, fast-paced environment and are eager to try new ways to engage your audience. A successful person in this role will be equal parts creative and deadline-driven, collaborative yet decisive, and able to grab and hold attention across all channels. You'll be a vital force on a lean marketing team, where limited resources translate into maximum autonomy, challenging you to find creative solutions and offering unparalleled room for professional growth and impact.

What you'll do

• Create engaging content that speaks to buyers' needs and pains, to accelerate the buyer's journey.
• Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging.
• Influence the content strategy that supports corporate goals.
• Build and maintain a content roadmap and blog editorial calendar.
• Regularly track, measure, and optimize content based on AI Search Optimization (ASO) and traditional SEO best practices, advertising goals, engagement metrics, and marketing departmental goals.
• Identify emerging trends to create relevant, engaging, and informative blog content
• Create content briefs and project management processes to manage the company's stable of content creators, ensuring final delivery is on time and on-message.
• Write and copyedit content that includes blogs, videos, infographics, case studies, and website landing pages.
• Activate final content through internal and external channels.
• Organize and manage Swimlane's library of content.
• Develop and execute a social media content strategy to drive engagement and increase brand visibility.
• Manage and curate content across key social media platforms.

Qualifications

• A bachelor's degree or equivalent experience.
• 4+ years of experience in B2B content marketing, preferably being part of a fast-growing B2b SaaS company.
• General understanding of cybersecurity and the cybersecurity ecosystem, either through direct experience or education.
• Proficient writing and content editing skills, with proven examples.
• Strong communication and organizational skills, with the ability to align projects across multiple departments.
• A creative mind that can turn a stale concept into a compelling story.
• Ability to see and create derivative content from larger initiatives.
• Experience communicating complex, large-scale concepts clearly and simply.
• Collaborative personality with an open mind to feedback and input.
• Interpersonal skills to interview customers, executives, and SMEs to pull out a unique angle.
• Familiar with SEO and AI Search Optimization (ASO), with the ability to apply these strategies while creating content that will convert human readers and inform AI models.
• Analytical thinker who's driven by the measurable impact of content
• Willing and excited to grow and change with the role, as well as a can-do attitude and a willingness to roll up your sleeves.
• Experience managing content and audience engagement across major social media platforms.

The Perks of being a Swimlaner:

• Competitive Benefits & Compensation
• Stock Options
• Training & Professional Development Opportunities
• MacBook Pro
• Great Company Culture
• We value collaboration and innovation
• Give-back Volunteering Opportunities