Content Marketing Manager

nitra

$90K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience
  • BA degree or equivalent practice experience
  • Direct experience in content or product marketing
  • Background in B2B marketing within a regulated industry
  • Experience in a fast-paced or startup environment
  • Proven experience working with executive-level stakeholders
  • Excellent written and verbal communication skills
  • Experience coordinating cross-functional teams.

Responsibilities

  • Manage multi-channel paid and organic campaigns
  • Build experiments to meet marketing metrics
  • Use surveys and interviews to shape channel strategy
  • Develop customer communication strategy for products
  • Collaborate with stakeholders to refine messaging.

Benefits

  • Equity stake in the company
  • Competitive salary reflecting experience
  • Comprehensive health, vision, and dental insurance
  • Generous employer 401K match
  • Hybrid work policy with one work-from-home day.
Full Job Description
We're looking for: A Content Marketer who will be responsible for creating high-value educational and engaging content tailored to doctors, practice managers, nurses, and private practice owners. We need a high-achieving and goal-oriented individual who will enable Nitra to deliver on an ambitious roadmap of innovative banking products.

Your responsibilities will include:

  • Managing our multi-channel paid and organic campaign presence to build a strong top of funnel
  • >
  • Build experiments to deliver on Marketing metrics (ROI, open rates, etc.)
  • >
  • Using surveys, customer interviews, and deep research to determine channel strategy
  • >
  • Developing the customer communication strategy for the product
  • >
  • Working closely with stakeholders across the company to further hone messaging
  • >


You have:

  • 5+ years of Marketing experience
  • >
  • BA degree or equivalent practice experience
  • >
  • Direct experience in content or product marketing, growth or lifestyle marketing, or similar go-to-market positions
  • >
  • Background in B2B marketing, with experience in a highly regulated industry and a passion to help small to medium sized businesses succeed
  • >
  • Experience working in a fast-paced environment and/or a startup
  • >
  • Multiple years of experience working closely with executive-level stakeholders, demonstrating poise and professionalism
  • >
  • Excellent written and verbal communication skills
  • >
  • Experience coordinating cross-functional teams and stakeholders
  • >


We offer:

  • Equity - Everyone at Nitra is an owner. When the company wins, you win.
  • Competitive Salary - You're the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.


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