Job DescriptionThe Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.
Strategy & Planning- Defining content goals tied to business objectives (awareness, pipeline, retention)
- Building and managing an editorial calendar
- Identifying target audience personas and mapping content to their journey stages
Content Creation & Management- Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
- Managing freelancers, agencies, or internal subject matter experts
- Ensuring brand voice and messaging consistency across all content
SEO & Distribution Conducting keyword research and optimizing content for search
- Distributing content across owned, earned, and paid channels
- Managing content on the website/CMS
Demand Generation Support- Creating gated assets (guides, reports) for lead capture
- Supporting sales with enablement content (one-pagers, battlecards, FAQs)
- Partnering with demand gen on nurture emails and campaign content
Performance & Analytics- Tracking content metrics (traffic, engagement, leads, pipeline influenced)
- Reporting on what's working and iterating based on data
Cross-Functional Collaboration- Working closely with product, sales, and customer success to source insights and stories
- Partnering with design for content production
In a B2B context like IntegriChain, this role would also involve things like
thought leadership content tied to market access and pharma commercialization topics,
customer stories and case studies, and content that supports a longer, more complex sales cycle.
QualificationsRequired Qualifications- 3-5 years of content marketing experience, with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
- Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field
- Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
- Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
- Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
- Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search
- Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
- Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content
Strongly Preferred- Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
- Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
- Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
- Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
- Track record of repurposing long-form content into multi-channel campaigns (e.g., one whitepaper 12 LinkedIn series, email nurture, sales one-pager)
Soft Skills / Traits- Strong editorial judgment and consistency with brand voice
- Self-starter comfortable in a lean team where they'll wear multiple hats
- Ability to take ambiguous input from SMEs and turn it into polished narrative
Additional InformationWhat does IntegriChain have to offer?- Mission driven: Work with the purpose of helping to improve patients' lives!
- Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off, 401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
- Robust Learning & Development opportunities including over 700+ development courses free to all employees.
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