About the RoleThis is a full ownership role for a sharp content marketer ready to define how US businesses discover and trust an AI-powered communication platform built for SMEs. You will shape the voice across every stage of the customer journey, from paid ads to organic content, working end-to-end alongside a fast-moving, ambitious team.
What You'll Do- Own the end-to-end content marketing strategy for the US market, covering paid and organic channels.
- Write and refine website and landing page copy specifically optimised for US audiences.
- Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
- Script ad creatives for YouTube and paid social platforms.
- Build and execute organic content strategies across relevant social media platforms.
- Collaborate with creators, customers, and influencers to produce authentic, resonant content.
- Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.
- Contribute to product positioning and go-to-market messaging as the company grows.
What We're Looking For- 4 or more years of experience in content marketing, copywriting, or growth marketing.
- Proven background in B2B SaaS or a fast-growing software environment.
- Outstanding English writing ability specifically tuned for a US audience, with native or C2 proficiency.
- Strong command of performance marketing principles and conversion-focused copywriting.
- Hands-on experience writing paid copy for platforms such as Meta, Google, and LinkedIn.
- Experience scripting video ad creatives for platforms like YouTube and paid social.
- Track record of building and executing organic social content strategies.
- Analytical mindset with experience using A/B testing and analytics to optimise content.
- Comfort collaborating with creators, customers, or influencers to shape messaging.
- Experience contributing to product positioning or go-to-market strategy is a plus.
Compensation & BenefitsSalary range:
$70,000 to $150,000 USD annually. Visa sponsorship is not available for this role.
LocationOn-site in
New York, New York, United States. Remote work is not available for this position.
