Content Marketing Manager

AcuityMD

$105K — $145K *
US-AnywhereRemote in United States
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in content marketing, editorial, or related fields
  • Bachelor’s in Marketing, Communications, or equivalent experience
  • Exceptional writing and editing skills for complex topics
  • Experience developing multi-format content for buyer journeys
  • Strong interviewing and storytelling abilities
  • Proven ability to manage multiple projects in fast-paced environments
  • Analytical mindset for optimizing content strategy
  • Collaborative mindset with cross-functional communication skills
  • Highly organized and self-directed in project ownership

Responsibilities

  • Own the creation of AcuityMD's content calendar for various platforms
  • Translate company narrative and market insights into compelling content
  • Write and edit diverse content types including articles and case studies
  • Support major company events through content development
  • Manage content workflows with internal experts and external partners
  • Create content for demand generation and buyer journey progression
  • Drive distribution of content across multiple channels
  • Measure performance and improve content quality based on data
  • Maintain high editorial quality and brand voice across all content

Benefits

  • Ground floor opportunity in a high-growth startup
  • Learning budget for relevant skills and upskilling
  • Remote work flexibility with home office stipends
  • Generous paid time off and flexible working hours
  • 100% paid health, dental, and vision for employees
  • $1,000 home office stipend for setting up remote work
  • Optional team retreats for in-person collaboration
  • 8-16 weeks of fully-paid parental leave
Full Job Description
Content Marketing Manager

In this role, you will help establish AcuityMD as the leading voice in MedTech commercial excellence. You will do this by creating and distributing high-quality content that educates the market, amplifies our brand narrative, and supports demand generation efforts. Working closely with the Head of Brand & Communications, you will transform strategic messaging into compelling stories that drive engagement, build credibility, and generate pipeline.
Team Mission

AcuityMD's mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you'll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We're not just marketing a product; we're driving an industry-wide shift in how MedTech companies find and close their best opportunities.

Our focus is on equipping Sales for success, collaborating with Product to refine and communicate our value, and working closely with customers to ensure they get the most out of our solutions. If you're looking for a fast-paced, growing, and collaborative team that makes a positive impact, AcuityMD's marketing team is the place to be.
Responsibilities
  • Own the creation and execution of AcuityMD's content calendar across blog, email, social, customer stories, and thought leadership programs
  • Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content
  • Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories
  • Support Flywheel and other major company events through content development before, during, and after the event
  • Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies
  • Develop content that supports demand generation campaigns and helps prospects move through the buyer journey
  • Partner with Product Marketing to bring new products, features, and customer success stories to market
  • Drive content distribution across owned, earned, and social channels to maximize reach and engagement
  • Measure content performance and use data to continuously improve content quality, audience engagement, and business impact
  • Maintain a high bar for editorial quality, consistency, and brand voice across all published content
Your Profile
  • 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience. We believe great talent comes from many paths. We consider a combination of education, training and relevant professional experience when evaluating candidates.
  • Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content
  • Experience developing content for multiple formats and stages of the buyer journey
  • Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts
  • Proven ability to manage multiple content projects and deadlines in a fast-paced environment
  • Analytical mindset with experience using performance data to optimize content strategy
  • Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders
  • Highly organized, self-directed, and comfortable taking ownership from idea through execution
Nice to Haves
  • Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets
  • Background in journalism, editorial, research, or communications
  • Experience supporting executive thought leadership or ghostwriting programs
  • Familiarity with SEO, content distribution, and marketing automation platforms
  • Experience producing content tied to conferences, webinars, or field marketing initiatives

AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, market data and may vary from the range provided. Base salary range: $105,000-$145,000

You must have an eligible work permit in the USA to be considered for this position.
We Offer:
  • Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
  • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
  • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
  • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
  • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
  • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
  • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
  • Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.

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