Content Marketing Lead

Bland

$120K — $150K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of content marketing or similar experience
  • Proficient in creating multimedia content across various formats
  • Strong understanding of email marketing initiatives
  • Ability to leverage AI tools for content creation
  • Exceptional organizational and detail-oriented skills

Responsibilities

  • Develop and implement a comprehensive content marketing strategy
  • Create and distribute engaging content for blogs and social media
  • Manage and execute email marketing campaigns
  • Lead the video content strategy to showcase product features
  • Utilize AI to enhance productivity while maintaining quality

Benefits

  • Gorgeous office with rooftop views in San Francisco
  • Access to meaningful equity and competitive salary
  • Collaborative and ambitious team environment
  • Opportunities for personal and professional growth
  • Flexible and autonomous work culture
Full Job Description
About the role

We're looking for a creative, AI-savvy Content Marketing Lead to develop and execute a content strategy that drives awareness and adoption of our company and products. You'll create high-impact, multi-media content targeting our buyer personas and developer community. The ideal candidate is a creative, resourceful, and data-driven marketer with a pulse on what's resonating in the AI space, and exceptional taste and discernment to level up our brand.

What You'll Do
  • Develop and execute a multi-format content marketing strategy to increase awareness and adoption of our brand and products.
  • Create engaging and educational content and distribute it across multiple channels to our target audiences. This would include blog posts, social posts, and long-form technical guides.
  • Manage email marketing campaigns including lifecycle marketing emails, product newsletters, and customer communications.
  • Own our video strategy and produce high-quality video content such as customer stories, technical demos, product highlights, and brand videos.
  • Use AI to 10x yourself, but always do so while retaining taste and human warmth.

Must-Have Qualities
  • Independent Operator: You can take a goal, design a plan, and execute with minimal oversight.
  • Creative, Fast Learner: You spot opportunities and figure out new skills fast.
  • Resourceful: Obstacles are rarely a hindrance. You know how to improvise, learn, and push through.
  • Mission-Aligned: You genuinely care about building better, more human customer experiences with AI.
  • Organized & Detail-Oriented: You keep yourself on track and deliver what you promise.

Nice to Haves
  • Track Record of Growth: You've grown a social media account, newsletter, website, or project to a meaningful audience.
  • Hands-On Experience: You've built or managed websites, made content, or run campaigns.
  • Deep Conviction: You believe you can execute at a high level, even if you haven't had the "right" job title before.

You'll Thrive Here If...
  • You want to own your own projects.
  • You're comfortable with high standards.
  • You get excited about seeing your work make an impact.
  • You want to be part of a tight-knit team with big ambitions.
  • You're looking for an in-person, high-ownership role where your growth matches the company's.

Ambition is the Most Important Quality
  • If you think you're missing relevant experience but you're a fast learner who's excited for a new challenge, and you have the intangibles our team is looking for, please reach out. As long as you're resourceful and a fast learner (and you can prove it to our team) we would love to meet you.

Compensation & Perks
  • Salary: Competitive base + meaningful equity + benefits.
  • Gorgeous office in Jackson Square, San Francisco (rooftop views & great coffee shops nearby.)

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