Content Lead

Browserbase

• $120K — $145K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in content or brand marketing at a developer-facing company, focusing on execution and strategy.
  • Proven success in building content programs that generate revenue and pipeline.
  • Strong knowledge of social platforms including Twitter, LinkedIn, Reddit, and Hacker News.
  • Expertise in SEO and familiarity with paid content distribution alongside organic growth.
  • Exceptional writing and editing skills, with a unique perspective on quality writing.
  • Experience in managing and growing a content team.
  • Deep interest in browser automation and AI agents, with skills to narrate the market.
  • Background in leading content initiatives during significant market transformations.

Responsibilities

  • Drive the content strategy across organic and paid channels to achieve growth objectives.
  • Define the market landscape and establish thought leadership in collaboration with Product Marketing.
  • Lead and develop a cross-functional team focusing on content, product marketing, and developer experience.
  • Create and curate content that resonates with developers and encourages sharing.
  • Manage partnerships for technology integrations and coordinate marketing efforts around them.
  • Collaborate with Sales, Product, and Growth to ensure content efficacy and relevance at all funnel stages.
  • Represent the company in prominent events, including product launches and public relations initiatives.

Benefits

  • Competitive salary and meaningful early-stage equity.
  • Comprehensive medical, dental, and vision coverage for employees and their dependents.
  • 401(k) retirement plan.
  • Daily catered lunches with a fully stocked kitchen.
  • Modern office located in downtown San Francisco.
  • Access to extensive AI tools and credits.
  • Regular team offsites and social events.
Full Job Description
About the Role

We're looking for a Content Lead to own our content-led-growth engine. This role would oversee all awareness activities across blogs, docs, socials, SEO, and launches to fuel our top of funnel. You'll craft the point of view that makes developers and technical buyers understand our category and product.

You're a great fit for this role if you've been in Product Marketing, Content Strategy, Growth Engineering, or Brand Marketing. You love telling stories, writing, and have great taste. And of course, you've been an engineer or can market to one.

What you'll do
  • Drive the content strategy and bar for Browserbase across organic & paid channels to hit our growth goals and measure success.
  • Define the market we're operating in and the thought leadership we need to own it, in partnership with our Product Marketers.
  • Run and grow a team that spans content, product marketing, and developer experience.
  • Review and create content that developers actually want to read and share.
  • Work on strategic technical partnerships for where Browserbase can integrate with other tools. This includes integrations, documentation, and co-marketing.
  • Partner with Sales, Product, and Growth making sure content performs, converts, and is useful across the funnel.
  • Represent Browserbase in high-visibility moments like launches, executive writing, PR, and Partnerships.


What we're looking for
  • 7+ years in content or brand marketing at a developer-facing company, with execution and strategy.
  • A track record of building content programs that moved pipeline and revenue.
  • Fluency across Twitter, LinkedIn, Reddit, and Hacker News.
  • Strong SEO instincts and comfort with paid content and distribution, not just organic.
  • Excellent writing and editing, with a clear point of view on what makes writing good.
  • Experience managing and growing a team.
  • A real interest in the browser automation and AI agent space, and the judgment to translate that into a market narrative.
  • You've led content at a company through a major market shift or category creation.
  • You've written or ghostwritten for executives.


Benefits
  • Competitive salary + meaningful early-stage equity
  • Comprehensive medical, dental, and vision coverage for you and your dependents
  • 401(k)
  • Daily catered lunches with a fully-stocked kitchen
  • Beautiful office in downtown San Francisco
  • All the AI tools + credits you want
  • Regular team offsites and company events

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