Atria Senior Living

Content Designer

Atria Senior Living$120K — $160K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in content design or UX writing for digital products, evidenced by a strong portfolio
  • Proven ability to create and manage content systems at scale, including voice frameworks
  • Background in healthcare or another regulated industry prioritizing precision in communication
  • Knowledge of language generation by LLMs and the ability to manage AI tools while maintaining voice integrity
  • Capability to maintain a consistent brand voice across diverse communication points
  • Judgment to identify when content requires clinical, legal, or compliance review

Responsibilities

  • Develop Atria's product voice ensuring brand consistency across all member-facing digital platforms
  • Integrate a content perspective into product decisions through active collaboration in design reviews
  • Evolve and maintain the content system, adapting voice and guidelines for scalability
  • Work cross-functionally to align product language with overall communication strategy
  • Support content creation for product-related materials, including email templates and consent forms
  • Utilize AI effectively in content workflows while safeguarding accuracy and brand tone
  • Coordinate with healthcare specialists to ensure language meets clinical accuracy without being overly technical

Benefits

  • Comprehensive health and wellness benefits fully covered from the hire date
  • Access to 24/7 virtual care through OneMedical for employees and their dependents
  • Support for fertility and family planning options
  • Preventive health screenings covered through partner hospitals
  • Fitness perks including Wellhub+ for wellness activities
  • 401k contributions with a 4% match starting after 6 months
  • Flexible time off policy promoting work-life balance
  • Funding for continuing medical education (CME) and CEUs for professional growth
Full Job Description
About this role:

At Atria, the member experience extends from onboarding and the exam room to every surface a member touches - the mobile app, the web portal, notifications, and the language a physician's care team uses to schedule an appointment or explain a result. This role is responsible for the words, content systems, and content patterns that make those experiences clear, consistent, and on-brand.

You'll sit at the intersection of content and product, working to ensure that a member's experience of their own health data feels coherent, understandable, and actionable.

You will be responsible for maintaining content systems, voice frameworks, and judgment calls that keep our language consistent as Atria's product and specialty offerings grow while also supporting the broader needs of the content team, including macros, email templates, clinical release/consent forms, and other related materials.

What you'll do
  • Develop Atria's product voice. In a manner consistent with Atria's existing brand voice, you will be responsible for evolving how Atria sounds across the app, portal, emails, notifications, and every digital surface a member touches.
  • Bring a content perspective to product decisions. Participate in design reviews and collaborate closely with product and design as flows take shape. Raise opportunities for structure, sequencing, or language to make it easier for members to understand what they need to know or do.
  • Evolve and maintain the content system. Adapt our brand voice for guidelines, voice frameworks, and reusable content that help us scale the information we can provide and contextualize. Our content library will include descriptions of test results, detailed lifestyle guidance, and context for wearables integration.
  • Collaborate cross-functionally. Work with content, product, design, engineering, legal, and ops to keep what the product says aligned with what Atria says everywhere else, including in our sales emails, registration, and onboarding process. Route anything requiring clinical judgment, PHI, legal, or compliance review to the right owner rather than resolving it unilaterally.
  • Support the content team. You will work on product-adjacent content including email templates, consent forms, specialty onboarding forms, radiology questionnaires, SEO/AEO support for our websites, and other related materials.
  • Understand how and when to use AI. AI is increasingly a part of how health data is recorded, interpreted, and communicated to members. You understand how large language models generate text, where they introduce inaccuracies or flatten nuance in health content, and how to correct for that deliberately - whether that means writing prompts, editing outputs, or building guardrails into the content system. You are responsible for making sure AI-assisted copy always sounds like Atria and still earns member trust.
  • Coordinate across specialties. Partner with primary care physicians, physician assistants, nurses, radiology technicians, care coordinators, and in-house specialists across cardiology, neurology, women's health, endocrinology, integrative health, GI, pulmonology, sleep, nutrition, dermatology, and more to make sure in-product language reflects clinical accuracy without becoming overly clinical in tone.


Salary Range: $120,000 - $160,000

Requirements
  • 5-7 years of content design or UX writing experience on consumer-facing digital products, with a portfolio showing systems ownership - including shipped copy as well as the guidelines and patterns behind it.
  • A track record of contributing to or maintaining content systems at scale: voice frameworks, pattern libraries, or documentation that other people adopt and use.
  • Experience in health care, health technology is preferred, or another regulated, high-stakes industry, where precision and plain language matter and where getting either wrong has real-world and sometimes regulatory consequences.
  • Working knowledge of how LLMs generate and can distort language, and hands-on experience using AI tools in a content workflow without letting them erode voice or exactness.
  • Comfort holding a single brand voice across very different moments - a lab result, an onboarding screen, a scheduling reminder.
  • Judgment about what needs clinician, legal, or compliance review, and the discipline to route it there.

Benefits

At Atria, we are proud to offer every member of the Atria team:
  • Excellent health and wellness benefits, fully covered by Atria, effective date of hire
  • OneMedical membership for employees & dependents, giving access to 24/7 virtual care
  • Fertility & family planning
  • Company-covered preventive health screenings through partner hospitals (calcium score)
  • Fitness Perks, including Wellhub +
  • 401k contributions and 4% match starting after 6 months
  • Flexible Time Off
  • Continuing medical education (CME) and CEU support for professional licensure

About Atria Senior Living

Atria Senior Living is a privately held, for-profit senior housing company based in Louisville, Kentucky. The company operates more than 200 senior living communities in 28 states and seven Canadian provinces. Atria Senior Living is a subsidiary of Holiday Retirement, which is owned by Fortress Investment Group.
Learn more about Atria Senior Living
Size
17,000 employees
Industry

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