The Role

This isn't a typical "social media manager" role. You'll help build our content engine from the ground up - turning raw ideas into daily output, shaping a system that can scale, and helping define what Ash feels like in the world.

You'll work closely with design, move quickly, and focus on clarity over polish.
You'll be responsible for:

• turning ideas into high-quality content, every day
• building a clear, repeatable content system
• partnering with design to create strong, thoughtful pieces
• helping shape how Ash shows up in the world

What you'll do
Create content daily

Turn ideas into posts - text-first, carousels, short-form video - across our social media accounts. The bar is emotional precision, not production value.
Build and run the system

Own the content calendar. Maintain a steady pipeline from idea to draft to publish. We'll be moving at high velocity during the launch phase - expect 2-3 posts per day early on, settling into a sustainable rhythm as we learn what works.
Direct the visual language

Partner with internal and external designers to translate copy into clean, repeatable visual formats. Keep things consistent without letting them go stale. Clarity and identity over perfection.
Track what's working

Watch shares, saves, and engagement patterns. Identify what's breaking through and why. Refine tone and format over time based on what you find - not just instinct, but evidence.
Work with creators

Find and collaborate with creators who genuinely get Ash's voice. Translate our formats into collaborative content. The goal is resonance, not reach.

What We're Looking For

You've come up through content creation, creative direction, or a social-native role. What matters more than the title is that you've built something - an account, a format, a campaign - that actually resonated. You understand the craft.

• You have taste and you can articulate it
• You write clearly, simply, with emotional precision
• You move fast and don't get precious
• You think in systems, not just individual post

Why this role

You'll help shape a new kind of brand in culture - one grounded in how people actually feel, not just what they do or buy. You'll work at the intersection of product and storytelling, and build a system that scales.

What we offer:

• A chance to join a passionate tight-knit team working on something to change the world
• Competitive compensation (top of personal market)
• Travel between our NYC / London offices
• Usual startup perks like free lunch and coffee in office + generous learning budget
• We cover your personal therapy