Consumer Insights Analytics Manager
Montreal, Quebec

Make a difference as a Consumer Insights Analytics Manager

Michelin, a global company recognized for its tire products—within and beyond tires—is looking for people eager to grow with us!

Driven by its purpose—We care about giving everyone a better way forward—Michelin offers employees a comprehensive total rewards package that includes competitive benefits in wellness, health care, life insurance, and retirement plans, as well as perks such as:

• hybrid work – 3 days per week in our brand new, downtown Montreal offices;
• collaboration with colleagues around the world;
• support for professional development;
• a stimulating role within a highly innovative company;
• employee assistance program;
• product discounts; and,
• various activities and opportunities to get involved.

Your team:

Join our dynamic marketing and communication team, where creating exceptional brand experiences for consumers around the world is our daily passion. Based in Canada, and France, our team stands out for its creativity and innovation, and focuses agriculture, construction and material handling.

At Michelin, we are committed to strengthening and elevating our brand and invite marketing professionals to leverage their expertise in a collaborative environment. Be part of a talented team that develops high-impact strategies and makes a real difference. Come shape the future of our iconic brand with us.

Your role:

Understand customer needs, behaviors, and experiences to generate ideas, identify opportunities to develop new offerings or enhance existing ones, and recommend strategic adjustments to the Beyond Road Business Line’s go-to-market strategy.

We need you to:

• define, design, and deploy market research and/or customer insights studies;
• challenge existing research practices, identify opportunities for new research methods, and conduct ad hoc analyses;
• gather insights on behaviors, usage patterns, needs, expectations, the customer journey, and how our brands and offerings are perceived relative to competitive alternatives;
• help develop and select the most promising customer value propositions;
• evaluate relevant digital sources and methods to generate insights on target customers; and
• collect and structure quantitative and qualitative data, develop tracking dashboards, and identify data-driven growth opportunities.

What you need to succeed:

• Master’s degree in marketing, economics, engineering, or computer science, and at least 7 years of experience in a similar role;
• comfort working in a bilingual (French and English) environment, both spoken and written, to collaborate with international colleagues and partners;
• strong understanding of customers and their needs to create new differentiation opportunities;
• you can perform a range of quantitative analyses (analytical thinking, data exploration, and data analysis);
• you enjoy turning data into clear, concise stories and providing guidance on key decisions (data visualization and presentation);
• ability to work in cross-functional teams, understanding your environment and building and maintaining your network; and,
• occasional availability to travel to visit colleagues in Europe and the United States.

Our promise to candidates and new hires:

At every stage of your career, you will be supported in mapping your professional journey and building a personalized long-term career plan.