Columbia Hospitality

Complex Director of Sales | Hotel Zoso & Palm Mountain Resort

Columbia Hospitality$115K — $125K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of hospitality sales leadership experience, preferably multi-property or complex environment
  • Strong expertise in hotel sales, catering, event management, negotiations, and revenue strategy
  • Proven track record in achieving revenue goals and leading high-performing teams
  • Strong financial acumen with experience in budgets, pace reporting, and profitability analysis
  • Exceptional leadership, communication, presentation, and interpersonal skills

Responsibilities

  • Develop and execute strategic sales plans and annual departmental budgets
  • Drive revenue growth across guestrooms, meetings, and catering events
  • Analyze market trends and property performance data to optimize strategies
  • Lead sales efforts across multiple market segments including corporate and local business
  • Negotiate contracts and ensure compliance with profitability standards
  • Hire, train, mentor, and develop sales and event team members
  • Collaborate with operations and marketing teams to align business strategies

Benefits

  • Cellphone allowance
  • Incentive eligibility with daily pay options
  • Paid time off and holiday pay
  • Comprehensive benefits including medical, dental, vision, and disability
  • 401K with HSA/FSA plans and employer contributions
  • Discounted lodging, dining, spa, golf, and retail
  • Volunteer opportunities and committee participation for cultural engagement
  • Online learning platform for professional development
Full Job Description
Complex Director of Sales| Hotel Zoso & Palm Mountain Resort

Let's start off with the most important part-what's in it for you:

The Perks

*Eligibility of perks is dependent upon job status
  • Salary Range: $115,000 to $125,000 DOE
  • Cellphone Allowance
  • Incentive Eligible
  • Get Paid Daily (Make any day payday)
  • Paid Time off & Holiday Pay (Because Balance Matters)
  • Benefits - Medical, Dental, Vision, Disability, 401K
  • HSA/FSA Plans -with employer contribution
  • Values Based Culture (#OMGLIFE)
  • Culture Add (Creating Space for Fresh Perspectives)
  • Referral Bonus (Get Paid to Recruit)
  • Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
  • Employee Assistance Program
  • "Columbia Cares" Volunteer Opportunities
  • Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
  • Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
  • Online Learning Platform to Help You Grow!
  • Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)


Position Summary

The Hotel Complex Director of Sales is responsible for leading the strategic sales, catering, and revenue generation efforts for a multi-property hotel portfolio. This role drives overall market share, occupancy, ADR, RevPAR, and profitability through proactive sales leadership, business development, team management, and client relationship strategies.

The Complex Director of Sales provides overall direction and leadership for the sales and events team while collaborating closely with the Managing Director and operational leadership to achieve property goals. This position oversees group, corporate, catering, membership, sponsorship, transient, and local business development efforts while ensuring alignment with company standards, financial objectives, and guest experience expectations.

What you'll do:

The Brass Tacks

Strategic Leadership & Revenue Generation
• Develop and execute strategic sales plans, group business strategies, and annual departmental budgets.
• Drive revenue growth across guestrooms, meetings, catering, events, and ancillary revenue streams.
• Establish departmental objectives, production goals, deployment strategies, and individual performance targets.
• Analyze market trends, competitive intelligence, and property performance data to adjust strategies and maximize profitability.
• Conduct industry research and forecasting to anticipate future business volume and market conditions.
• Oversee group yielding efforts in partnership with property leadership.
• Ensure accurate forecasting, pace reporting, owner reporting, monthly closing reports, and financial analysis summaries.
• Maintain accountability for achieving departmental revenue goals and adjusting strategies when targets are not being met.

Sales Leadership & Client Development
• Lead initiative-taking sales efforts across multiple market segments; association, corporate, government, SMERF, tour and travel, corporate business travel and local catering business segments.
• Develop and maintain strong relationships with key clients, community organizations, city officials, tourism partners, and industry associations.
• Serve as the primary support for group sales outreach, negotiations, contractual review, planning, and service execution.
• Negotiate contracts and ensure compliance with company standards and profitability expectations.
• Represent the hotels at industry events, trade shows, networking functions, and community engagements.
• Drive prospecting activity, lead conversion, and account development to support long-term revenue growth.

Team Leadership & Development
• Hire, train, mentor, and develop sales and event team members while identifying future leadership potential.
• Conduct regular one-on-one meetings, monthly department meetings, and quarterly evaluations.
• Develop and implement ongoing departmental training programs.
• Foster a culture of accountability, urgency, collaboration, and customer service excellence.
• Provide coaching, recognition, corrective action, and performance feedback in a respectful and constructive manner.
• Lead and influence teams through strong emotional intelligence, communication, and conflict resolution skills.

Operational & Financial Oversight
• Ensure departmental compliance with accounting procedures, deposits, billing, and accounts receivable standards.
• Maintain departmental systems and standards, including sales and event platform administration.
• Collaborate with operations, revenue management, and marketing teams to align business strategies and guest experience initiatives.
• Prepare and manage budgets, forecasts, pace reports, and P&L analysis.
• Ensure strong communication and collaboration across all hotel departments.

Key Performance Indicators (KPIs)

Revenue Goal Achievement

Occupancy Growth

ADR & RevPAR Performance

Group & Catering Revenue Production

Market Share Growth

Lead Conversion Ratio

New Business Development

Client Retention & Repeat Business

Forecast Accuracy

Sales Team Performance

Additional job functions may be assigned based on the property's business needs as determined by the General Manager and Seattle Support Center Leadership.

What You Bring
• Minimum 3-5 years of hospitality sales leadership experience, preferably within a multi-property or complex environment.
• Strong expertise in hotel sales, catering, event management, negotiations, and revenue strategy.
• Proven ability to achieve revenue goals and lead high-performing teams.
• Strong financial acumen with experience managing budgets, pace reporting, forecasting, and profitability analysis.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Ability to analyze market data, identify trends, and adapt strategies quickly based on market conditions.
• Proficiency in Microsoft Office Suite and hospitality sales/event platforms.
• Strong contract negotiation and client relationship management skills.
• Ability to travel as needed for client meetings, industry events, and business development opportunities.

Core Competencies
• Strategic Planning
• Revenue Optimization
• Leadership & Team Development
• Negotiation & Contract Management
• Business Development
• Financial Acumen
• Communication & Presentation Skills
• Relationship Building
• Critical Thinking & Problem Solving
• Customer Service Excellence

Work Schedule
• Typical schedule is Monday-Friday, weekends or holidays may be required based on business needs.

Where you'll work:
Hotel Zoso provides the perfect combination of location, relaxation, and inspiration. Easy airport access, The Spa, weekend pool parties, and California-inspired cuisine at The Kitchen are just a few of the amenities offered onsite. Hotel Zoso is ideally located in the epicenter of Palm Springs, where guests can explore restaurants, shops, galleries, and live entertainment.

About Columbia Hospitality

Columbia Hospitality is a hospitality management and consulting company based in Seattle, Washington. The company was founded in 1995 by John Oppenheimer and has since grown to manage over 35 hotels, resorts, and conference centers in the United States. Columbia Hospitality provides a range of services including hotel management, food and beverage management, and event planning. The company has been recognized for its excellence in hospitality by numerous organizations, including Condé Nast Traveler and Travel + Leisure.
Learn more about Columbia Hospitality
Size
2,000 employees
Industry

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