PURPOSE OF THE JOBThe Competitive Intelligence Analyst scopes and completes research and reporting projects at the direction of the Strategic Intelligence Department, from requests occurring from a variety of sources within the organization including but not limited to: Executive management, Corporate Strategy, Growth Division, , Marketing, Product Development, and Actuarial Services. Provides research and insights on market conditions and competitive landscape. Accumulates competitive data and information from multiple primary and secondary sources and synthesize such data/information into reports that aid business decision making and integrates strategic market insights into BCBSAZ products and services. Use of creative reporting formats/mediums not limited to digital, video, and other mediums that aid the rapid dissemination of intelligence an expected evolution of the position.
REQUIRED QUALIFICATIONSRequired Work ExperienceLevel 1 1 year Experience in primary and secondary market research and data analysis
Level 2 3 years Experience in primary and secondary market research and data analysis
Level 3 5 years Experience in primary and secondary market research and data analysis
Level 4 7 years Experience in primary and secondary market research and data analysis
Required Education- Bachelor's degree in business, marketing, economics, statistics/math, literature, or related research field
Required LicensesRequired CertificationsPREFERRED QUALIFICATIONSPreferred Work ExperiencePreferred Education- Master's degree in business, marketing, economics, statistics, or related research field
Preferred LicensesPreferred CertificationsESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIESLEVEL 1 - Entry-level position in competitive intelligence and market research - Collect, analyze, and disseminate market intelligence via creative and timely mediums to the ELT and business segments about the competitive environment and relevant business issues.
- Locate and mine external data sources to gather competitive insights including market trends and competitor's strategies.
- Transform data into intelligence through synthesis and analysis to provide executive decision support.
- Facilitate data-driven, fact-based decision making.
- Define cross-functional expectations, and provide concise, actionable, timely deliverables.
- Interpret requests for information and provide actionable, well-written reports.
- Create and maintain competitor profiles and competitor market share reports.
- Develop and maintain intranet knowledge library and a share site where the organization can self-serve and download reports as needed.
- Manage supplier and consultant relationships and budgets.
- Complete assignments as requested by the Strategy Department
LEVEL 2 - Intermediate-level position, focused on more complex research.- Conduct research with strategic thought leadership that draws conclusions from data that serve as meaningful decision making insights.
- Advance routine sources of research information to ensure most leading practice content is accessed for reporting purposes.
- Contribute to situation assessments that inform the business planning process.
- In support to the Director of Strategic Intelligence engage in assigned projects or reporting assignments by defining research and intelligence objectives, including identification of appropriate research methodologies, report/deliverable outcomes, reporting formats and communication requirements.
- Provide vendor and budget management, including data insights and recommendations and ensuring vendor spend remains within annual budgets.
LEVEL 3 - Advance-level position, able to manage large and/or complex projects.- Ensure all research initiatives are tied to business strategies and deliver insights that drive strategic decision making.
- Lead large research projects with minimal oversight.
- Conduct extensive research and analysis to identify market trends, new business opportunities, client needs, and competitor strategies.
- Renew reporting and presentation mediums to enable the production of leading practice and customer appealing reports.
- Conduct budget management functions for the Chief Strategy Office cost centers
LEVEL 4 - Senior-level position, able to provide strategic insight.- Create and updates comprehensive industry, competitor, and customer models including market share, growth projections and trends, and market forces.
- Provide market and competitive insights through presentations and reports to the Executive Leadership Team.
ALL LEVELS- Each progressive level includes the ability to perform the essential functions of any lower levels.
- The position has an onsite expectation of 1 day per week and requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
- Perform all other duties as assigned.
REQUIRED COMPETENCIESRequired Job Skills- Strong proficiency in spreadsheet, word processing, and presentation software
- Intermediate ability in mathematics and statistics, specifically as applies to market research and analysis
- Basic understanding of database management principles
- Strong knowledge of primary and secondary research methodologies and research ethics
- Strong writing and verbal communication skills
- Willingness to constantly improve reporting mediums and production of presentations
Required Professional Competencies- Ability to solve problems independently and draw accurate conclusions from data using basic analytic techniques.
- Ability to deal with ambiguity and make recommendations with less than complete or conflicting information while maintaining appropriate time management.
- Project management skill needed to create timelines, track deliverables, resolve issues, and communicate status.
- Ability to summarize and communicate effectively, both orally and in writing, to all levels in all departments
- High level of creativity and curiosity
- Strong problem-solving drive
- Ability to conduct work independently or in a team setting
- Ability to work under pressure and meet tight deadlines
- Ability to work accurately, with high attention to detail
- Ability to summarize and communicate technical information for a non-technical audience
- Ability to build and maintain productive working relationships
Required Leadership Experience and CompetenciesPREFERRED COMPETENCIESPreferred Job Skills- Detailed knowledge of health insurance or healthcare industry
- Competent in Excel, PowerPoint, and Word
- Excellent writing skills: grammar, punctuation, and the ability to convey relevant, concise information, based on data, to any level of the organization
Preferred Professional CompetenciesRequired Leadership Experience and Competencies