Senior Life Style

Community Relations Director

Senior Life Style • $80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Preferred experience in senior housing or hospitality sales
  • Experience in competitive outside and inside sales environments
  • College degree is preferred but not mandatory
  • Self-motivated with a personable and organized approach
  • Must hold a valid driver's license
  • Fluency in English preferred
  • Resilient attitude, particularly towards rejection and objections
  • Professional demeanor with a commitment to serving seniors
  • Proficient in using CRM systems and tracking sales metrics

Responsibilities

  • Schedule and conduct tours for prospective residents.
  • Respond promptly to walk-ins, calls, and written inquiries.
  • Plan events to attract prospective residents and engage current leads.
  • Build supportive relationships with residents, families, and care providers.
  • Participate in weekend call coverage as part of manager rotation.
  • Achieve monthly budgeted move-ins and net gains in occupancy.
  • Maintain communication with management about daily sales activities.

Benefits

  • Comprehensive health, dental, and vision insurance
  • Retirement benefits
  • Short-term and long-term disability coverage
  • Paid time off
  • Access to DailyPay for early wage access
  • COVID-19 vaccination required with possible exemptions
Full Job Description
  • Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
  • Secure the required number of budgeted move ins and achieve net gains each month
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.
  • Complete quarterly media planning with current vendor on a timely basis.
  • Keep Executive Director informed of all sales activity daily.
  • Maintain Senior Lifestyle Hot Board/Move in Move out board.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox.
  • Assure every alternative is considered before closing a lead.
  • Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Visit competitors quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.


Qualifications
  • Senior housing or hospitality sales experience preferred.
  • Experience with a competitive outside and inside sales environment.
  • College degree preferred but not required.
  • Outgoing, personable, competitive, organized, and self-motivated leader.
  • Must have a valid driver's license.
  • English fluency preferred.
  • Does not take "no" as an answer and is not afraid of rejection.
  • Professional in speech and dress and has a passion for serving seniors.
  • Proficient with CRM systems and metrics.


Additional Information

Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.

About Senior Life Style

Senior Lifestyle Corporation is a family-owned company that has been dedicated to providing the highest quality of lifestyle services and care for seniors since 1985. They offer independent living, assisted living, memory care, and skilled nursing services. Senior Lifestyle Corporation operates over 170 communities across the United States. Their mission is to provide seniors with the best possible care and services to help them live a fulfilling life.
Learn more about Senior Life Style
Size
2,000 employees
Industry
Net Income
$10 million
Founded
1985
5 Year Trend
+5%
Revenue
$50 million

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