Bachelor's degree in Marketing, Business Administration, or related field preferred
Minimum three years of experience in health care marketing management, ideally in home health
Ability to market aggressively while engaging tactfully with community and clients
Knowledge of corporate business management practices
Strong communication, negotiation, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation
Responsibilities
Develop and foster relationships with health care professionals to enhance service referrals
Maintain knowledge of industry trends and compliance regulations
Represent the agency at community events and fairs to promote services
Conduct market assessments and create marketing plans to meet volume projections
Collaborate with the Director of Business Development on marketing strategies
Implement promotional initiatives to achieve target volume goals
Build and monitor perceptions of Sequoia Home Health as a quality provider
Benefits
Join a rapidly growing organization with extensive community impact
Be part of a supportive team culture that values employee contributions
Access opportunities for professional development and leadership
Work within a company that encourages innovative approaches to patient care
Enjoy a significant level of autonomy in developing programs for patients
Full Job Description
JOB SUMMARY The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health and hospice services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Work with the Director of Business Development to establish marketing techniques.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and payer and patient perceptions of Sequoia Home Health as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Sequoia Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Home Health.
Monitors and reports cost effectiveness of marketing efforts.
JOB REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in health care marketing management preferably in home health operations.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
PAY RANGE: $80,000 - $150,000/year
About Pinnacle living
Pinnacle Financial Partners is an American bank headquartered in Nashville, Tennessee operating in Middle Tennessee, East Tennessee, and, since June 2017, North Carolina, South Carolina, and Virginia.
