Bachelor's degree in Marketing, Business Administration, or related field preferred
Minimum three years of experience in health care marketing management, preferably in home health
Exceptional ability to market and engage with customers and the community
Strong knowledge of corporate business management
Excellent communication, negotiation, and public relations skills
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation
Responsibilities
Develop relationships with healthcare professionals to increase patient referrals
Stay updated on industry trends and regulations for compliance
Represent the agency at community events and health fairs
Conduct market assessments and create a marketing plan
Collaborate with the Director of Business Development on marketing techniques
Implement marketing initiatives to meet budget goals
Build positive relationships with referral and payer sources
Benefits
Part of the Cornerstone Group with extensive support
Local team culture despite being part of a larger organization
Focus on employee empowerment and program creation
Commitment to exceptional patient care and high-quality service
Strong emphasis on core values promoting a positive workplace
Full Job Description
JOB SUMMARY The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health and hospice services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Work with the Director of Business Development to establish marketing techniques.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and payer and patient perceptions of Sequoia Home Health as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Sequoia Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Home Health.
Monitors and reports cost effectiveness of marketing efforts.
JOB REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in health care marketing management preferably in home health operations.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
PAY RANGE: $80,000 - $150,000/year
About Pinnacle living
Pinnacle Financial Partners is an American bank headquartered in Nashville, Tennessee operating in Middle Tennessee, East Tennessee, and, since June 2017, North Carolina, South Carolina, and Virginia.
