About the Role

We're hiring a Community & Content Marketing Manager to help us grow and engage a passionate audience of healthcare professionals, especially on Reddit, within our own platform community, and across social media. This is a role built for someone who lives on the internet, genuinely cares about healthcare workers, and has a knack for creating content that resonates with Gen Z and Millennial clinicians.

You'll be part researcher, part creator, part community host, and part strategist. A meaningful part of this role is nurturing and reactivating our existing base of 2.7M healthcare professionals to turn dormant users into active community members and helping current users get more value from Vivian. One day you're diving into Reddit threads to understand what travel nurses are anxious about right now; the next you're turning that insight into a TikTok, an SEO-optimized blog post, or a community discussion on our platform. You'll also help shape how Vivian shows up in AI-powered search, ensuring our content is structured and authoritative enough to be surfaced by large language models.

What You'll Do:
Community Building

• Help build and nurture an on-platform community for healthcare professionals - creating spaces for connection, career advice, and peer support.
• Build and manage Vivian Health's presence across social channels - including Reddit, LinkedIn, Facebook, Instagram, TikTok, and YouTube - participating authentically and building credibility with healthcare professionals.
• Engage daily with healthcare professionals across channels, responding to comments, DMs, and threads with genuine helpfulness.
• Identify and build relationships with key voices in the healthcare professional community

Content Strategy & Creation

• Own and manage the editorial content calendar, keeping channels active, timely, and relevant across LinkedIn, Reddit, Facebook, Instagram, TikTok, and YouTube.
• Research what healthcare professionals care about right now- from licensing and pay trends to burnout and career pivots - and turn insights into compelling content.
• Write short-form and long-form content: social captions, blog posts, Reddit AMAs, newsletter blurbs, video scripts, landing pages, and website copy that supports both brand awareness and lead generation.
• Help craft the content for our monthly newsletter, turning community insights and trending topics into engaging updates for healthcare professionals.
• Collaborate with design and video teams (or produce lo-fi content yourself) to bring ideas to life.
• Partner with CRM and product teams to identify lifecycle moments (e.g., license renewal season, contract end dates, burnout peaks) and deliver timely, relevant content that drives re-engagement.
• Create content and programming that gives existing users ongoing reasons to return - from community discussions and Q&As to newsletters and platform updates.

SEO Management

• Lead on-page SEO initiatives including keyword research, metadata optimization, and content structuring to increase organic traffic and visibility.
• Audit website health and monitor search rankings, collaborating with content and web teams to continuously improve overall search performance.
• Develop a proven portfolio of published content demonstrating measurable engagement, SEO performance, or business impact.

Answer Engine Optimization (AEO) & LLM Visibility

• Build and optimize content specifically designed to surface in AI-powered search experiences - including ChatGPT, Perplexity, Google AI Overviews, and other large language model (LLM) interfaces.
• Structure content using clear, authoritative formats (FAQs, definitional content, how-tos) that are more likely to be cited or surfaced by AI models when healthcare professionals ask questions about travel nursing, pay rates, licensing, and career decisions.
• Monitor how Vivian Health is represented across AI-generated responses, identifying gaps and building content to improve brand presence in this emerging channel.
• Stay current on AEO and generative search trends, bringing forward-thinking strategies to our broader content and SEO approach.

Campaign Tracking & Performance Analytics

• Track, analyze, and report on content and community performance across channels, using tools like Google Analytics, Looker, Semrush/Ahrefs, and native platform insights.
• Monitor key KPIs including organic traffic, engagement rates, conversion rates, and community growth.
• Share learnings regularly to continuously improve content and community strategy.

What we're looking for:
Required

• 2-4 years of professional experience in community management, content marketing, social media, or a closely related multi-channel digital marketing role.
• Demonstrated experience building or engaging communities on Reddit - you understand Reddit culture deeply.
• Strong writing and communication skills with the ability to translate complex topics into engaging, audience-friendly content across formats (social, blog, email, video.
• Comfort working across multiple social platforms: LinkedIn, Reddit, Facebook, Instagram, TikTok, and YouTube.
• Familiarity with SEO principles and tools (Semrush, Ahrefs, or Moz).
• Experience analyzing marketing performance metrics including traffic, engagement, and conversion rates.
• Exceptional organizational and project management skills with the ability to manage multiple priorities independently.
• Self-starter mentality - you don't wait to be told what to create; you bring ideas and execute.

Nice to Have

• This is a meaningful plus. Background as a healthcare professional (nurse, therapist, allied health, etc.) or lived experience in a clinical environment.
• Experience with image or visual content creation tools (e.g., Canva, Adobe Express, Midjourney, or similar) - ability to independently produce custom visuals, illustrations, or AI-generated imagery for blog posts, social content, and campaigns is a strong plus
• Experience creating short-form video content (Reels, TikToks).
• Familiarity with AEO, generative search, or structuring content for LLM visibility.
• Familiarity with healthcare staffing, travel nursing, or workforce topics.
• Experience with community platforms beyond Reddit (Discord, Circle, Discourse, etc.).
• Proven portfolio of published content demonstrating engagement, SEO performance, or measurable business impact.

The range for this position is $90,000 - $130,000 yearly salary plus equity, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule.
What we provide: (Benefits & Perks)

At Vivian Health, we offer a competitive compensation package, with benefits including:

• Flexible Time Off
• Comprehensive Health Insurance Plans, including HSA and FSA Options
• 401K Retirement Savings Plan with Generous Employer Match
• Generous Parental Leave
• Work-from-home stipend
• Access to Corporate Discount Program
• Pet Insurance