Organizational Unit

University of Victoria -> Student Affairs -> Office of the Registrar and Enrolment Management

Location

University of Victoria - Victoria, BC V8W 2Y2 CA (Primary)

Posting Close Date

3 September 2026

Please note that positions will close at 4 p.m. on the closing date.

FTE

1.0

Salary Grade

Additional Posting Information

N/A

Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable.

Classification

SG11

Employee Group:

PEA - Regular

# of Hires Needed

1

Category

Advertising/Marketing, Communications/Public Relations

*This position is eligible for a hybrid flex arrangement*

The salary range for this position is:
• Recruitment range: $80,369 to $88,612. Starting salary is determined in accordance with the PEA Collective Agreement.
• Performance range: Up to $104,529. Progression beyond the recruitment range is available through annual performance increases, in accordance with the PEA Collective Agreement

Job Summary

Mandate:
The Communications Officer plays a strategic and technical role in UVic's Student Recruitment team by developing and delivering high-quality, targeted communications that support institutional enrolment goals and reputation. The role is responsible for content strategy, messaging, and production across platforms, including ownership of UVic's outbound email marketing to prospective students. It combines creative storytelling with data-informed decision-making to engage domestic and international audiences, working independently and collaboratively across multiple stakeholders.

Objectives:

• Plan, coordinate, and evaluate marketing communications that drive student recruitment and reinforce UVic's brand.
• Lead strategy and execution for email marketing across the student recruitment funnel, ensuring messaging accuracy, tone, and compliance.
• Produce high-quality, multi-format content for publications, presentations, email, and video.
• Maintain oversight of branded platforms and assets, including the Custom Viewbook and visual content creation.
• Use analytics, feedback, and market intelligence to refine messaging and improve campaign performance.

This position may occasionally require flexible working hours, including evenings or weekends, to support recruitment events, deadlines, or campaign timelines.

Job Requirements

This position requires a level of education, training, and experience equivalent to an undergraduate degree in communications, marketing, public relations, journalism, or a related field, plus a minimum of five years of relevant experience, preferably in a post-secondary setting. An equivalent combination of education, training, and experience may be considered.

Knowledge, skills, and abilities include:

• Skilled in writing, editing, developing and managing creative content for a range of audiences and channels.
• Demonstrated expertise in social media strategy, implementation and engagement.
• Ability to manage projects simultaneously and adapt quickly to changing needs and priorities.
• Experience in developing, implementing and evaluating communications campaigns.
• Expertise in research, fact-checking, writing and editing.
• Superior attention to detail.
• Strong organizational skills with the ability to meet strict deadlines and manage multiple projects and priorities.
• Ability to consider diverse viewpoints to ensure representation of people and perspectives in storytelling.
• Expert proficiency in MS 360 (Outlook, PowerPoint, Word, Excel, Teams, Planner, OneDrive, SharePoint).
• Proficiency in technology-based collaboration and project management tools (e.g., Asana, Zoom).
• Experience working with website content management systems (Cascade) and social media platforms (LinkedIn, Facebook, X, YouTube, Instagram, etc.) and Hootsuite.
• Proficiency in Customer Relationship Management (CRM) technologies.
• Proficiency in email-marketing applications (GroupMail, Envoke, etc.).
• Proficiency in graphic design and video-editing tools such as Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Clipchamp, Canva, etc.
• Familiarity with UVic-specific systems (FAST, Banner), is an asset.
• Experience with Ellucian Recruit, is an asset.

Additional Information

993973-995242-STRE-2025-JD-Communications Officer-SG11