Communications Leader

Sazerac Company

$140K — $160K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in relevant field
  • 10+ years of experience in communications or PR
  • Proficient in PR tools like MuckRack and Meltwater
  • Strong organizational skills to manage multiple priorities
  • Effective communication and collaborative skills at all organizational levels
  • Experience in agency or spirits industry (preferred)
  • Bilingual in English and Spanish (preferred)

Responsibilities

  • Track current events to identify PR opportunities for brand insertion
  • Manage PR and influencer campaigns with minimal oversight
  • Supervise internal PR team of approximately 4 members
  • Build relationships with media, influencers, and industry partners
  • Develop and execute integrated PR campaigns and brand activations

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401K retirement plan
  • Paid time off policies
  • Flexible work options depending on location
  • Additional benefits may vary by location and work type
Full Job Description
Job Description/Responsibilities

The Communications Leader - Americas will assist with promoting Sazerac's global spirits portfolio in the US and LATAM markets, implementing campaigns to generate buzz and earned media coverage for various brands including: BuzzBallz, Fireball Cinnamon Whisky, Buffalo Trace Bourbon, and many more. This role will be a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns. This person will need to be able to travel up to 25% of the time in this role.

What You'll Do:
  • Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
  • Manage PR and influencer campaigns across the USA and LATAM with minimal oversight
  • Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload
  • Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility.
  • Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market.


Qualifications/Requirements

Required:
  • Undergraduate degree
  • 10 or more years of relevant experience
  • Proficiency with pr tools such as: muckrack, meltwater, etc. and MS Office products
  • Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail.
  • Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence.


Preferred:
  • Agency and/or spirits experience
  • Bilingual skills in English/Spanish


Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $140,000 - $160,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

What's Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

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