Communications Generalist

Coinbase Careers Page • $140K — $164K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of communications experience in PR or in-house communications, with at least 2 years in crypto or fintech.
  • Established relationships with crypto media and track record in successful media placements.
  • Strong writing and editing skills with a portfolio that simplifies complex topics for general audiences.
  • Experience in supporting executive communications, including preparation and briefing for media appearances.
  • Familiarity with generative AI for enhancing communications efficiency and quality.

Responsibilities

  • Own and develop proactive communications plans for product launches and announcements.
  • Drive media relations by responding to inquiries and pitching stories to crypto and mainstream journalists.
  • Create diverse content such as messaging frameworks, blog posts, and social media copy aligned with brand voice.
  • Prepare spokespeople for media engagements, ensuring key messages and strategic guidance are communicated effectively.
  • Lead rapid-response communication strategies during crises by collaborating with Legal, Policy, and leadership.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Flexible work arrangements to support work-life balance.
  • Equity and bonus eligibility.
Full Job Description
As a Communications Generalist on the Communications team, you'll plan and execute proactive and reactive communications across owned and earned channels to protect and grow Coinbase's reputation. This team drives media relations, crisis response, executive communications, and launch narratives across a fast-moving crypto environment. You'll own end-to-end communications planning for product launches and company announcements, manage rapid-response cycles for issues and crises, and build relationships with media that shape how the public understands Coinbase and crypto.

What you'll do:
  • Own proactive communications plans for company launches and announcements, from messaging development through media outreach and post-launch measurement.
  • Drive media relations by responding to inbound inquiries, pitching stories, staffing interviews, and managing reporter relationships across crypto and mainstream press.
  • Develop content across channels, including messaging frameworks, blog posts, social copy, and web materials that align with Coinbase's brand voice and communications strategy.
  • Prepare spokespeople for media appearances by crafting briefing documents with key messages, anticipated questions, and strategic guidance.
  • Lead rapid-response communications for crisis and issues management, partnering with Legal, Policy, and executive leadership to deliver clear, timely narratives under pressure.

Required Skills and Experience:
  • 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within the crypto or fintech ecosystem.
  • Proven media relations track record, including established relationships with crypto press and demonstrated success in placing proactive stories and managing reactive cycles.
  • Exceptional writing and editing skills with a portfolio of clear, concise prose that translates complex crypto and technology topics for mainstream audiences.
  • Direct experience supporting executive communications programs, including spokesperson preparation, media briefings, and message development for senior leaders.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.


Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080-$164,800 USD

  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

Do Innovative Work

Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

Drive Innovation

Deliver targeted solutions on the most trusted platforms through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on a wide range of technology projects and harness the capabilities of a team known for its global scale and solution development.

Future-Proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Coinbase is leading the way in blockchain technology and cryptocurrency solutions, making financial systems more accessible and efficient.

The Coinbase Employment Experience

The combined service capabilities, global scale, and joint solution development help clients and employees overcome challenges and lead transformation in the financial industry. Clients and professionals around the globe look to Coinbase for new strategies and solutions to drive innovation and growth in the era of digital finance. Bringing together dedicated professionals, Coinbase empowers individuals to thrive in the era of digital disruption.

Stay Connected

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Search open positions that match your skills and interests. The team looks for passionate, curious, creative, and solution-driven team players. SEARCH COINBASE JOBS

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Learn more about Coinbase Careers Page
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Finance & Insurance
* Ladders Estimates

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