About the roleWe're looking for a creative, hands on and fast paced Communications and Marketing Lead to build brand awareness and drive pipeline across the US
You'll own the strategy and execution of all communications and marketing efforts including but not limited to: content creation, sales enablement, field marketing, demand generation and PR.
You're a full-stack marketer, with a strong sense of ownership. Whether your skills lean more towards growth, content or field marketing, you're happy to get stuck in with all channels and develop new capabilities in a supportive team environment.
You'll be- Becoming an expert and trusted partner in your vertical. You'll work closely with Sales and Customer Success to proactively identify opportunities
- Regularly speaking to customers to develop a deep understanding of frontline work and AI
- Forward planning your integrated Marcomms strategy. You'll have high ownership to design and execute on a range of activities including:
- Customer stories via our website, video, blog, one-pagers and social
- PR, partner and influencer marketing
- Sales and BDR enablement via slides, outreach sequences, training and ABM
- Demand generation via paid and organic channels
- Field marketing including conferences and customer dinners
- Webinars, podcasts and virtual events
- Long form thought leadership including ebooks and research reports
- Newsletters and email communications
- Spotting and crafting "the story opportunity": whether that angle is AI, social care, employment, human interest or data-led - you'll spot it and tell it compellingly
- Building influencer networks with membership bodies and trade press
You are- A natural storyteller. You can spot the hooks that grab peoples' attention and craft engaging stories that inspire.
- A doer. AI will accelerate us, but you still enjoy the craft of writing and satisfaction of getting stuff done, whether writing an award-winning award application or securing a high-profile podcast for a cofounder.
- Results-driven. You thrive working towards ambitious targets that drive brand awareness and advocacy across your target vertical.
- Adaptive and resilient. You thrive in a dynamic environment and are optimistic about overcoming obstacles while maintaining motivation
- Passionate. You'll be using the power of storytelling to help deliver our mission.
You'll need- A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.
- At least 4 years' relevant experience. You have experience with some combination of social media, content marketing, PR, events, email marketing and/or demand generation.
- Hunger to level up your Marcomms capabilities. You'll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like Hubspot, Webflow, Figma and Customer.io.
- Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.
- Creativity. There is no playbook, you'll be writing it with the support of other Marcomms Leads from across Beam.
Our team of 200+ embraces a hybrid working approach, enjoying 2-3 days of vibrant collaboration in our beautiful Shoreditch co-working space, fully equipped with rooftop views, an onsite barista and kitted out gym.
We've picked up an armful of awards for our work, including one from our former Queen. We've also been named by WIRED as one of London's 10 hottest startups and by LinkedIn as a Top 15 UK Startup. Meanwhile, we've been covered in the media literally thousands of times, including the likes of The FT, BBC, TechCrunch, Forbes and The Guardian.
We're also proud to be backed by some of the world's leading tech investors and entrepreneurs, including the founders of Booking.com, Calm, Shazam and Dropbox.
Start your journey to a more impactful career today. We're excited to hear from you.
