Palm Bay International

Commercial Planning Manager

Palm Bay International$90K — $120K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration (finance, marketing, or related field) required.
  • 3-5 years of experience in Beverage Alcohol; direct work with distributors in sales or marketing is preferred.
  • Deep knowledge of the Beverage Alcohol three-tiered system.
  • Strong commercial acumen with incentive development or execution experience.
  • Proficiency in MS Office and enterprise planning tools; familiarity with syndicated data is a plus.
  • Excellent multitasking and prioritization skills in a fast-paced environment.
  • Strong communication and collaboration skills to influence stakeholders.

Responsibilities

  • Maintain the national incentive calendar and ensure high-quality deliverables are on time.
  • Enable creation of performance tracking and monitor progress against goals for national incentives.
  • Create and maintain launch calendars for sales portfolio innovation items.
  • Ensure all innovation deliverables are timely and commercially relevant.
  • Conduct state registrations and new item setups with distributors.
  • Organize innovation launch calls with appropriate agendas and review all content beforehand.
  • Manage annual planning timelines across finance, sales, marketing, and BI departments.

Benefits

  • Competitive compensation package including medical, dental, and vision insurance.
  • Life insurance, 401(K), and paid vacation.
  • Personal time off and 11 paid company holidays.
Full Job Description
Commercial Planning Manager

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Position Overview: The Commercial Planning Manager reports to the VP of Commercial Planning and plays a pivotal role in the management and execution of the national incentive calendar, commercialization of the innovation agenda, and annual planning. If you are a collaborative self-starter with deep commercial experience who is inspired by owning accountability to align and execute across the marketing and sales functions - this could be the opportunity you have been waiting for!

This role serves as the operational driver responsible to enable execution of national incentive programs, innovation items and planning deliverables. Responsible to manage timelines, templates, and deliverables, and to communicate progress against program objectives at the brand and market level. This position also translates the needs of sales into marketing deliverables, and helps translate marketing programs into sales templates that drive execution. This position will help ensure the organization delivers against the timing requirements of our distributor partners with content and materials from our marketing team to enable the sales team for incentives, marketing programs, and innovations.

We're seeking candidates that excel at outcome-based collaboration, primarily between sales and marketing. The role requires exceptional interpersonal dexterity, and the ability to partner while holding individuals accountable. Ideal candidates have deep commercial knowledge of all 3 tiers of the Beverage Alcohol industry and have 3-5 years experience in roles within sales, marketing, and distributor management managing incentives and launching new items. They'll thrive under pressure, operate with a sense of mission, urgency and accountability, and be capable of managing a complex and sophisticated task load in a dynamic environment. If you have these skills and experience we'd love to meet you!

Location: New York, New York(Hybrid 4 days in office)

Responsibilities/Essential Functions:

National incentives:
  • Maintains national incentive calendar once aligned
  • Ensures deliverables are to a high standard and on time
  • Enables creation of tracking
  • Monitors progress versus goals and communicates to stakeholders

Innovation:
  • Creates and maintains launch calendar timing for sales across the portfolio
  • Proactively ensures all deliverables are on time and commercially appropriate
  • Conducts state registrations and new item setup with distributors
  • Organizes innovation launch calls and agendas at appropriate times
  • Reviews all content for completion prior to calls


Annual Planning:
  • Manages timelines across finance, sales, marketing, BI once established
  • Proactively ensures adherence to deliverables, shepherding requirements across departments

Educational Qualifications & Experiences:
  • Bachelor's degree in business administration (finance, marketing, or related field) required.
  • 3-5 years of experience in Beverage Alcohol working directly with distributors in a sales or marketing capacity. Experience across sales and marketing strongly preferred.
  • Deep knowledge of Beverage Alcohol and three-tiered system.
  • Strong commercial acumen and experience with incentive development or execution.
  • Proficiency in MS Office and industry enterprise planning tools (e.g., Power BI, Cognos, SharePoint); familiarity with syndicated data (e.g., Circana).
  • Proven ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Strong communication and collaboration skills to influence internal and external stakeholders.
  • Proactive approach to managing workload and keeping leadership informed.


Competencies:
  • Project management: Ability to make progress on multiple initiatives simultaneously and manage a wide swath of deliverables.
  • Tactical Execution: Implement strategies with precision and efficiency.
  • Interpersonal Savvy: Build trust and collaboration with diverse stakeholders.
  • Commercial understanding: Knows what sales and distributors need to be successful on new items and programs.
  • Deadline-Driven: Achieve required timing with best in class deliverables.
  • Process Management: Streamline operations for efficiency and consistency.
  • Knowledge Sharing: Foster collaboration through information exchange.

Time Spend:
  • 10% Field - US Travel
  • 90% Office


Benefits Overview:

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

About Palm Bay International

Palm Bay International is a family-owned company that imports and distributes wine and spirits in the United States. The company was founded in 1977 and is headquartered in Port Washington, New York. Palm Bay International's portfolio includes wines from Italy, France, Spain, and other countries, as well as spirits such as grappa, gin, and vodka. The company's brands include Roscato, Lunetta, and Santa Rita.
Learn more about Palm Bay International
Size
100 employees
Industry
Founded
1977

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