Verizon Communications

Commercial Marketing Specialist

Verizon Communications$83K — $159K *
Telecommunications & Hardware
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or four years of work experience.
  • Minimum of four years in marketing or related fields.
  • Demonstrated experience through work, military, or specialized training.
  • Familiarity with sales operations or channel management is a plus.
  • Strong written and verbal communication skills.

Responsibilities

  • Collaborate with teams to align marketing strategies with business goals.
  • Understand company products and their value for business customers.
  • Design and execute multifaceted marketing campaigns.
  • Monitor and report on campaign effectiveness and take corrective actions as necessary.
  • Ensure alignment of marketing activities with company objectives through workflow design.
  • Communicate marketing strategies effectively to internal and external stakeholders.
  • Support marketing strategy initiatives across the organization.

Benefits

  • Medical, dental, and vision insurance.
  • Short and long-term disability coverage.
  • 401(k) savings plan with company match.
  • Up to 8 company-paid holidays and 6 personal days per year.
  • Paid parental leave and adoption assistance.
  • Tuition assistance to support career growth.
  • Flexible hybrid work schedule.
Full Job Description
What you’ll be doing...

The Marketing Consultant joins the Business Markets Broadband Growth Marketing team to lead prospect strategy and demand generation for B2B Broadband Internet and Convergence solutions. Reporting directly to the Associate Director, this role oversees growth marketing plans and campaigns tailored for Small and Medium Businesses (SMB), Global Enterprises, and Public Sector (GE&PS) markets.

In this position, you will own the end-to-end development, execution, and optimization of multi-channel campaigns—including email, direct mail, bill media, and sales collateral—to acquire high-value prospects. You will collaborate closely with advertising, sales, and product teams to refine pricing strategies, analyze market trends, and translate solution features into compelling value propositions that drive business customer engagement.

Responsibilities include:

  • Collaborates with others to determine the business needs and/or execute on the delivery of the organization's strategies and goals.

  • Well-versed in all company products and able to understand how features and benefits fit into business customer needs; helps enable new product development, marketing plans and customer facing documentation.

  • Designs and executes marketing campaigns.

  • Owns and communicates marketing results and effectiveness of campaign and marketing programs by effectively monitoring and reporting on metrics and taking corrective actions to achieve marketing objectives.

  • Works with team to design and implement marketing workflows to ensure that activities are aligned with company goals and priorities.

  • Ensures communications effectiveness for internal and external audiences.

  • Provides proactive marcom and marketing strategy support cross organization.

  • Collaborates with key stakeholders.

What we’re looking for...

Highly motivated demand marketer with a passion for results and a drive to exceed expectations. Love for analyzing and synthesizing data into actionable insights. Possess strong problem-solving skills and critical thinking, ability to conduct efficient meetings, and drive program timelines. Visionary thinker with the ability to distill big plans into key workstreams and roadmap actions to execute on the idea. Strong organizational, interpersonal, presentation, and communication skills. Strong navigation skills across complex situations to gain alignment on actions and interface with leadership.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  • Experience in marketing or a related function.

Even better if you have one or more of the following:

  • A degree.

  • Experience with sales operations, distribution channel management, or contract management.

  • Managed multiple competing priorities.

  • Strong verbal and written communication skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours
40

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $83,000.00 - $159,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

About Verizon Communications

MCIS delivers wireless links, turn-key systems, broadband leases, and system maintenance.

Verizon Communications Careers

Join the vibrant team at Verizon Communications, a global leader in technology and communications, where innovation meets purpose. Our diverse and inclusive culture champions forward-thinking and offers a plethora of job opportunities that cater to enhancing your professional growth and career trajectory. Work You’ll Do At Verizon Communications, you will be part of a dynamic team that is at the forefront of driving digital transformation in the telecommunications industry. Our commitment to diversity and innovation is not just about staying competitive but fostering an environment where all employees can thrive. Lead with Innovation Embrace the opportunity to work on groundbreaking projects that redefine how people connect. Verizon is not just a company; it's a community of leaders and innovators. With over tens of thousands of employees worldwide, our leadership is committed to providing a platform where skills and ideas converge to create impactful solutions. Join Our Inclusive Team Verizon’s commitment to diversity and inclusion is integral to our company’s ethos. We believe in empowering our team members by providing them with the tools, resources, and support they need to succeed. This includes comprehensive benefits, diversity training, and opportunities for professional development. Explore Career Opportunities Whether you’re looking for a full-time position, an internship, or a leadership role, Verizon offers a range of employment options to match your career ambitions. Our team is hiring creative and solution-driven professionals who are eager to learn and grow. Networking and Professional Growth Advance your career with Verizon’s unmatched opportunities for professional growth. Engage in networking events, leadership programs, and training sessions designed to hone your skills and expand your industry knowledge. Internship Programs Kickstart your career with a Verizon internship. Gain hands-on experience, work with seasoned professionals, and understand the inner workings of one of the world’s leading tech companies. Our internships offer a unique insight into our company culture and operations, setting a solid foundation for your career. Benefits and Culture At Verizon, we prioritize the well-being of our team members. Enjoy a comprehensive package of benefits that supports both your professional and personal life. Our culture promotes work-life balance, employee wellness, and continuous learning. Stay Connected Join Our Team Explore the various job opportunities at Verizon Communications and find the position that best suits your skills and interests. We are looking for passionate, curious, and innovative team players. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Verizon Communications. Join Verizon Communications today and be part of a team that values leadership, innovation, and diversity. Shape your future in an environment where your work makes a real impact.
Learn more about Verizon Communications
Size
118,400 employees
Market Cap
$164.4 billion
Industry
Net Income
$17.8 billion
Founded
1983
5 Year Trend
+1.2%
Revenue
$128.2 billion
NASDAQ

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