GAF

Commercial Go-To-Market (GTM) Sales Representative

GAF$81K — $103K *
US-AnywhereRemote in United States
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 2+ years in sales, revenue operations, or project management in commercial construction, roofing, or industrial manufacturing.
  • Ability to travel up to 10%.
  • Strong computer skills including Google Business Suite.
  • Power-user capabilities in Salesforce for analytics and reporting.
  • Exceptional organizational and communication skills.

Responsibilities

  • Oversee project lifecycle post-handoff from sales analyst, collaborating closely with field reps.
  • Identify and address stalled projects by providing essential data and support to field reps.
  • Coordinate and manage bid meetings, ensuring alignment among all stakeholders and adherence to pricing strategies.
  • Conduct win/loss analysis to derive insights and inform future strategies.
  • Provide real-time coaching and resources to the sales team to enhance performance.
  • Curate training materials and case studies for field deployment.
  • Ensure data accuracy within Salesforce during the deal closing process.

Benefits

  • Comprehensive health insurance options for employees and families.
  • Support for family-building and fertility journeys.
  • Generous 401K plan with employer match contributions.
  • Wellness programs and work-life balance initiatives.
  • Internal training and a tuition reimbursement program for professional development.
  • Opportunities to connect through Employee Resource Groups.
Full Job Description
Team Summary
The Commercial GTM Sales Representative acts as the high-velocity orchestration engine for the closing half of the commercial roofing sales cycle. Operating at a geographical Area Manager level, this role functions as a strategic, data-driven partner to the field, turning qualified intelligence into coordinated action.

Upon formal hand-off from the GTM Sales Analyst and entry into Salesforce, the GTM Sales Rep takes full operational command of the project lifecycle. Shifting focus away from early-stage prospecting, this role centers entirely on the critical deal-execution phase.

Job Summary
As the primary driver for late-stage success, you will oversee the complex flow of inbound project demands and steer field representatives toward high-priority targets. By orchestrating bid meetings and performing rigorous win/loss analytics, you provide the vital market intelligence needed to accelerate regional revenue and identify key growth opportunities in emerging strategy markets.

Essential Duties
  • Handoff Orchestration & Nurture Cadence
    • Formally take ownership of projects and qualified leads once they are logged in Salesforce by the GTM Sales Analyst, initiating a tight, collaborative strategy with field reps.
    • Actively monitor the area funnel to identify "stuck" projects. Work directly with field reps to provide the necessary technical data, submittals, or incentives to nudge the contractor or owner to a "yes."
    • Turn top-funnel data into precise field execution, maintaining a rigorous follow-up cadence so multi-month construction timelines are never missed.
  • Bid and Quoting Coordination
    • Facilitate, track, and manage the execution of Buying Agreements, ensuring they align with regional pricing boundaries and margin targets.
    • Monitor and report on how effectively our customers are leveraging BAs. Evaluate whether current price points and packaging strategies are accelerating or hindering overall sales velocity.
    • Coordinate and track critical project pre-bid and bid-day meetings. Ensure field reps, contractors, and estimating teams are perfectly aligned and equipped with the necessary project data and documents.
    • Establish a continuous feedback loop following bid meetings to gather real-time market intelligence regarding competitor positioning and pricing strategies.
    • Manage the post-bid transition by facilitating final commercial negotiations and resolving outstanding terms.
    • Ensure the finalized opportunity package is primed and ready for a seamless handoff to the Territory Manager (TM) for deal closing.
  • Win/Loss Analysis & Post-Project Insights
    • Conduct thorough "autopsies" on pipeline outcomes to pinpoint why we won or lost (e.g., price, spec break, contractor preference) and translate findings into actionable data.
    • Collaborate with sales and support teams to ensure won accounts deliver sustainable, high-quality revenue over the long term.
    • Report win/loss trends back to Product, Pricing, and GTM strategy teams to adjust upstream messaging and product development.
    • Act as the gatekeeper for Salesforce data accuracy during the closing stages, ensuring regional pipeline forecasting is reliable and accurate.
  • Enablement, Coaching & Alignment
    • Provide real-time feedback and alignment to the sales team on objection handling, ensuring reps are actively and correctly using the latest competitive "Battle Cards."
    • Assist in training and mentoring new sales hires to compress their time-to-quota and keep existing reps sharp on GTM processes.
    • Maintain and curate a ready-to-go library of case studies, white papers, and technical one-pagers for immediate field deployment.

Qualifications Required
  • Bachelor's Degree
  • Minimum 2+ years in a Sales, Sales Success, Revenue Operations, or high-level Project Management role, specifically within commercial construction, roofing, or industrial manufacturing.
  • Ability to travel: 5-10%


Qualifications Preferred
  • Strong computer skills including Google Business Suite.
  • Exceptional ability to thrive in a chaotic, fast-paced environment, masterfully juggling competing priorities, tight client requests, and multi-year project deadlines.
  • Power-user capabilities in Salesforce: ability to build regional dashboards, track sales velocity, and spot bottlenecks in data.
  • Strong understanding of the commercial bidding, estimating, and submittal lifecycle, along with financial comfort around quoting and buying agreement frameworks.
  • Exceptional communication and organizational skills with a proven ability to push, coach, and align independent field reps and Area Managers to hit deal milestones.
  • Works under close or moderate supervision/coaching; needs guidance on more complex tasks.
  • Can solve routine problems using established procedures / guidelines.
  • More focused on well defined operational tasks.


Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Base Salary Range: $81,000-$103,500

How We Protect What Matters Most:
1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

About GAF

GAF is a building materials manufacturing company that produces roofing materials, insulation, and other products for residential and commercial buildings. The company was founded in 1886 and is headquartered in Parsippany-Troy Hills, New Jersey. GAF has a long history of innovation and has developed many industry-leading products over the years. The company's products are known for their quality and durability, and are used by builders and homeowners across the country. GAF is committed to sustainability and has implemented many environmentally-friendly practices in its operations.
Learn more about GAF
Size
3,000 employees
Industry
Founded
1886

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