Electronic Arts Inc

Commercial Activation Manager - FC

Electronic Arts Inc$114K — $156K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Commercial, Publishing, Strategy, or Product Management in sports, mobile, or video games.
  • Experience in managing live service performance with KPIs focus.
  • Strong analytical mindset with ability to derive insights from data.
  • Excellent communicator skilled in simplifying complex concepts.
  • Proven track record of delivering impactful commercial projects driving growth.
  • Experience coordinating complex commercial plans across multiple departments.
  • Global product experience with the ability to shift between strategic and detailed discussions.

Responsibilities

  • Lead the development of the Commercial Chapter for FC's strategies.
  • Collaborate with Marketing and Global Operations on platform strategies.
  • Provide commercial inputs into regional strategies ensuring alignment with franchise goals.
  • Ensure commercial readiness across assets, localization, and scheduling in partnership with teams.
  • Represent FC with partners, ensuring alignment of commercial targets and strategies.
  • Identify and execute licensing and merchandising opportunities for increased engagement and revenue.

Benefits

  • 3 weeks of vacation per year to start.
  • 10 days of sick leave per year.
  • Paid top-up to EI/QPIP benefits up to 100% of base salary for new parents.
  • Comprehensive health/dental/vision coverage.
  • Life and disability insurance coverage.
  • Retirement plan available to full-time employees.
Full Job Description
Description & Requirements

Commercial Management function within EA SPORTS operates across several primary responsibilities:
  • Team Ambassadorship: We are the voice to and from the broader Commercial Organization. We directly collaborate with Studio, Brand, and Finance partners on behalf of Commercial Teams. These teams represent partners, retailers, and players around the world.
  • Distribution Execution: Our full game experts ensure EA's games are available in the right place, at the right time, and at the right price. Meanwhile, live service experts drive the content side of our edition planning process, creating compelling and exciting offers for our players.
  • Revenue Responsibility - We guide how EA SPORTS titles interface with the forecast and planning process, ensuring title-specific forecasts work towards company-wide goals, then supporting teams as they pursue revenue targets
  • Growth Innovation - Both long-term and short-term, we brainstorm, propose and implement Commercial growth drivers. Consult and partner with Studio and Brand teams to unlock immediate, incremental opportunities and longer-term roadmaps to Franchise success
  • Strategy Creation - We use all of the above to create the Commercial portion of a product strategy, collaborating with Studio and Brand partners on their strategies to build an integrated, holistic approach

RESPONSIBILITIES:

This Individual Contributor role is part of the Commercial Activation team on FC, building collaborative relationships to improve growth and positive outcomes. You will report to the Director of Global Commercial Management. You will:
  • Commercial Planning and Activation:
    • Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.
    • Collaborate with Marketing and Global Operations to develop platform strategies.
    • Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.
    • Ensure commercial readiness across assets, localization, metadata, and scheduling in partnership with Marketing, Brand, Studio, and regional teams.
  • 1P and Partner Management:
    • Represent FC with first-party platform and store partners (e.g. Sony, Microsoft), ensuring terms, programs, and deliverables align with commercial targets and broader strategy.
    • Identify, assess, and execute licencing and merchandising opportunities to deliver incremental player engagement and revenue for FC.

QUALIFICATIONS:
  • 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
  • Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.
  • Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.
  • Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
  • Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.
  • Experience building and managing complex commercial plans, coordinating across multiple departments and partners.
  • Experience working on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions.
  • Business degree or equivalent combination of education and experience.


Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

Post To

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LinkedInID

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About Electronic Arts Inc

Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. The company develops and publishes games, content, and online services for consoles, mobile devices, and personal computers. EA's portfolio includes popular franchises such as FIFA, Madden NFL, The Sims, and Battlefield. The company was founded in 1982 and is headquartered in Redwood City, California.
Learn more about Electronic Arts Inc
Size
12,900 employees
Market Cap
$33.3 billion
Industry
Net Income
$1.1 billion
Founded
1982
5 Year Trend
+7.6%
Revenue
$5.6 billion
NASDAQ

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