Experience with event-driven architecture, data pipelines, and API-based integrations
Experience working with consent management, privacy frameworks, or regulated data environments
Translate business and regulatory requirements into technical solutions
Responsibilities:
Manage CDP (Tealium), personalization (Dynamic Yield), and consent management capabilities, including identity resolution, segmentation, and activation across all digital channels
Define and implement the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT)
Establish standards for event tracking, tagging, data flows, and consent capture to allow real-time and batch personalization and communication use cases
Lead design and execution of personalization and consent strategies, ensuring consistent targeting, compliance, and experience delivery across channels
Partner with Marketing, Product, Data, and Compliance teams to translate our goals and regulatory requirements into scalable, measurable solutions
