The Paid Media Director will oversee and lead the paid media and digital marketing strategy implementation. This role will be responsible for executing comprehensive, full-funnel media plans, managing the development of brand assets, and maintaining performance across digital channels. The ideal candidate must also have a strong background in analyzing industry trends, compiling, and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work - no task it too small. You're a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data.

The Work:

• Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand.
• Ability to build a paid media strategy from the ground up - ensuring a comprehensive media mix.
• Extensive knowledge of the digital ecosystem and relevant partners/vendors in the industry.
• Manage multi-million dollar budgets across paid media channels to maximize results.
• Provide accurate and timely budget forecasts, ensuring efficient resource allocation.
• Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers.
• Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities.
• Partner with organic and earned media marketing teams from start to finish to ensure cohesive strategy and campaign enablement.
• Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns.
• Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative.
• Must be able to go on site 100%.

Here's what you need:

• Bachelor's Degree
• 8+ years of experience in paid digital advertising, ideally in consulting or a digital agency.
• 2+ years of managing a team of media buyers.
• Hands-on-keyboard experience setting up, running, and managing paid media campaigns.
• Full proficiency with media buying platforms (e.g., Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs).
• Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage.
• Knowledge of digital media systems and tools (e.g., attribution, tagging, ad verification).
• Demonstrated ability to apply research insights a convert into strategy development.
• Experience working outside of paid media platforms to support organic marketing efforts.
• Successful track record of delivering strategically thoughtful projects that deliver measurable impact.

Bonus points if you have:

• Previous digital agency or in-house experience.
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.
• Ability to identify operational gaps/opportunities and implement solutions.

Security clearance:

• Active Top Secret clearance

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As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland is:

$108,600-$232,800 USD