About the role: What's in the BoxAs CMO for HelloFresh US, you will own the commercial growth engine for the most recognised meal-kit brand in North America. This is a marketing role with a commercial mandate: you are accountable for brand and demand, and for the subscriber, revenue, and contribution-margin outcomes that marketing drives.
Beyond the HelloFresh brand, you will help shape the US meal-kit portfolio. Partnering directly with the Managing Director, you will drive brand portfolio strategy across HelloFresh, EveryPlate, and Green Chef, maintaining clear differentiation between three brands at distinct price points. The Heads of Marketing for EveryPlate and Green Chef will partner with you on a dotted-line basis, looking to you for functional leadership and craft.
What you'll do: The Recipe- Own full-funnel marketing: Drive marketing strategy and execution for HelloFresh US - acquisition, retention, lifecycle, brand, and creative - and be accountable for subscriber growth, revenue, CAC/LTV, and contribution-margin targets.
- Run the D2C subscription growth model end to end: Paid, owned, and earned media; offline (TV/CTV, audio, OOH); CRM and lifecycle; and pricing and promotion strategy in partnership with the commercial and finance teams.
- Lead product marketing: Connect product truth with customer need and drive go-to-market excellence at scale - defining brand territories, reasons-to-believe, and claims, and testing them in close collaboration with the growth team, whilst leading product-led growth.
- Act as a commercial operator: Partner with the GMs and Finance on the levers marketing moves in the P&L, and bring marketing decisions into the language of unit economics and payback.
- Identify breakthrough partnerships. Imagine new partnerships: from talent to high-profile influencers - to elevate awareness, credibility, and reach, with the ultimate goal of driving consideration and sign-ups.
- Help drive brand portfolio strategy: Partner with the Managing Director across HelloFresh, EveryPlate, and Green Chef - setting portfolio brand architecture and positioning, protecting clear differentiation between brands, and maximizing total share and revenue across the portfolio.
- Provide functional marketing leadership across the portfolio: Lead the EveryPlate and Green Chef Heads of Marketing on a dotted-line basis - raising the bar on craft, talent, and ways of working, and ensuring consistency and shared learning.
- Be a core member of the HelloFresh US leadership team.
- Lead, coach, and scale a high-performing marketing organization: Raise the bar on talent, craft, and ways of working.
- Navigate the global/local matrix: Partner with Global HQ, central functions, and local teams to get decisions made and integrated growth initiatives landed.
What you'll bring: The Ingredients- 15+ years of marketing leadership, including CMO/VP-level scope, with meaningful experience in direct-to-consumer and/or subscription businesses.
- A commercial operator's mindset - comfortable owning or co-owning a P&L and fluent in contribution margin, CAC/LTV, payback, and unit economics, not just brand and awareness metrics.
- A customer-centric mentality - you instinctively put the customer at the center, using insight and behavior as the launchpad for bold, effective marketing strategies that unlock growth.
- Proven scale - led marketing for businesses operating at significant revenue and media spend in fast-paced, data-driven environments.
- A track record of building high-performing teams - including through dotted-line and matrixed relationships; a T-shaped leader who pairs deep marketing expertise with broad business understanding.
- Ideally, experience in global, matrixed organizations - you operate effectively across central and local stakeholders, ideally, with a track record of leading or influencing across a brand portfolio, with the judgment to balance the interests of an individual brand against the health of the whole.
- Ideally, a background in FMCG or CPG industries
Above all, we are looking for people who will make HelloFresh better, elevating our positioning as the champions of home cooking. There are many different ways of developing skills, and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.
What we offer: The ToppingsCompensation & Financial Wellbeing
- Enjoy massive discounts: 85% off HelloFresh/Every Plate, 60% off Green Chef, 50% off Factor, 40% off Good Chop, and 50% off The Pets Table.
- Participate in the Employee Referral Program ($3,000 for salaried, $500 for hourly).
Health & Wellbeing
- Receive comprehensive coverage including Medical, Dental, Vision, HSA, and FSA.
Flexibility & Work-Life
- Benefit from flexible hybrid work arrangements.
- Accrue up to 160 hours (20 days) of annual PTO.
- Receive 8 company holidays and 2 additional personal holidays.
Career & Development
- Embrace "Learning Never Stops" with an annual $400 training stipend (after 6 months) and a Tuition Reimbursement Program of up to $5,250/year (after 2 years).
Are you the missing ingredient? If this sounds like a tasty opportunity, we'd be excited to hear from you. We aim to review your profile and respond within 5 business days.
New York Pay Range
$280,000-$300,000 USD
