Apple

Channel Strategist

Apple$120K — $150K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of strategic experience at brands or agencies
  • Strong grasp of full-funnel marketing and customer experience strategies
  • Demonstrated ability to align marketing solutions with business outcomes
  • Exceptional communication skills for crafting actionable briefs
  • Proficient in analyzing data and insights from diverse sources
  • Entrepreneurial mindset with a drive for innovation
  • Proven collaboration skills with cross-functional teams

Responsibilities

  • Develop initiatives that enhance marketing and customer experiences with partners
  • Collaborate with cross-functional teams to create innovative solutions
  • Design scalable strategies starting in the US for global partners
  • Cover both hardware and services marketing strategies
  • Manage partner relations through frequent collaboration
  • Create compelling content and campaigns across various marketing channels
  • Express marketing strategies through online, media, and in-store experiences

Benefits

  • Collaborative work environment fostering innovation
  • Opportunity for monthly travel to Los Angeles
  • Exposure to a variety of marketing channels and strategies
  • Engagement with both hardware and services lines of business
  • Ability to work with major global partners in a strategic role
Full Job Description
The Channel & Partner Strategist (US) plays a vital role in shaping how we show up within our US partners' marketing, advertising and customer experience to drive engagement with our products and services. They will combine a deep understanding of brand and business opportunities both within Apple and our partners' organizations , along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business.

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Services, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that begin in the US, and scale to partners in markets around the world. It will cover both hardware and services lines of business, with strategies expressed through the full spectrum of marketing: content and campaigns, online experience, e-commerce, advertising, media, social, in-store and CRM. This is a partner-facing role involving regular collaboration with key external partners.

10+ years experience in a strategic role at a brand or agency Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional Proven track record of connecting business and marketing objectives with effective customer-facing solutions Strong communication skills, with the ability to write and deliver a clear and actionable brief Experience in understanding, interrogating and distilling data and insights from a broad range of sources A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations Ability to travel to Los Angeles, California on a monthly basis

Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options Highly collaborative with the agility to lean into and build on diverse viewpoints

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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