Southwire Company

Channel Sales Manager

Southwire Company$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred
  • 5-7 years of channel management experience
  • Strong expertise in sales strategy development
  • Proven ability in relationship management with distributors
  • Experience analyzing sales metrics and performance reports
  • Familiarity with CRM tools and sales enablement technologies
  • Excellent communication and collaboration skills

Responsibilities

  • Conduct regular performance assessments of channel partners
  • Manage and strengthen relationships with distributors and customers
  • Assist in developing regional sales strategies aligned with corporate goals
  • Implement processes for deal registration and incentive programs
  • Analyze distribution metrics for sales and inventory optimization
  • Collaborate with internal teams based on distributor feedback
  • Track and report on distributor performance using KPIs

Benefits

  • 401k with matching contributions
  • Comprehensive health, life, dental, and vision insurance
  • Paid time off and holidays
  • Long and short-term disability coverage
  • Supplemental insurance options
  • Employee Assistance Program
  • Referral program for recruitment
  • Tuition reimbursement
  • Professional growth and advancement opportunities
  • Parental leave
  • Additional benefits offered
Full Job Description


Job Summary

Manages key channel partner relationships and sales programs by applying industry knowledge and account management expertise within the defined territory Works independently as a primary point of contact between the company and the distributors and helps to develop channel strategies, optimize partner performance, and drive revenue growth through sales for distributor channel. ??

Key Responsibilities

  • Conducts regular assessment of the performance of channel partners and distribution networks, directing resources and activities to meet revenue, market share, and growth objectives.
  • Manages and strengthens relationships with assigned distributors and customers within a defined territory, fostering strong partnerships to drive mutual growth.
  • Assits in developing more complex regional or channel sales strategies that align with corporate goals, taking into account competitive dynamics, regional variations, and partner capabilities.
  • Implements and monitors processes to enhance deal registration, incentive program utilization, and sales enablement tools across the partner ecosystem.
  • Analyzes key distribution metrics to identify areas for improvement in sales performance and inventory management, providing actionable insights for optimization. Delivers reviews and performance reports to internal stakeholders and external partners, driving transparency and continuous improvement.
  • Confers with with internal teams to ensure distributor feedback informs product development, marketing strategies, and operational improvements.
  • Stays up to date to interprets sales trends, partner insights, and channel analytics to recommend strategic adjustments and influence go-to-market approaches.
  • Tracks and reports on distributor performance using key performance indicators (KPIs) to ensure goals are met and identify areas for further support or improvement.
  • Helps establish and implement standard operating procedures and communication protocols to improve internal alignment and partner satisfaction.
  • Performs other duties as assigned
  • Complies with all policies and standards
  • Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.


  • Required Education & Experience

    Minimum Education Level: Bachelor's Degree

    Years of Experience: 5-7 Years

    Preferred Education & Experience

    Minimum Education Level: Master's degree

    Years of Experience: 8-11 Years

    Spans of Control

    Does this role Manage Southwire Team Members: No

    Travel

    Travel: None

    Physical Requirements

    Driving: 25%

    Moving: 25%

    Standing: 25%

    Sitting: 25%

    Working Conditions

    Other Field and office work

    Equipment

    Computer/Keyboard

    Competencies

    Nimble Learning
    Customer Focus
    Plans and Aligns
    Collaborates
    Balances Stakeholders
    Action Oriented

    Skills

    Salesforce
    Relationship Building
    Sales Prospecting
    Negotiation
    Enthusiasm
    Customer Relationship Management
    Positivity
    Sales Presentations
    Selling Techniques
    Rapport Building
    Benefits We Offer:
    • 401k with Matching
    • Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
    • Paid Time Off & Paid Holidays
    • Long & Short-Term Disability
    • Supplemental Insurance Plans
    • Employee Assistance Program
    • Employee Referral Program
    • Tuition Reimbursement Programs
    • Advancement & Professional Growth opportunities
    • Parental Leave
    • & More

    About Southwire Company

    Southwire Company is a leading manufacturer of wire and cable used in the transmission and distribution of electricity. The company also produces a range of other electrical products, including wiring devices, tools, and equipment. Southwire serves customers in the construction, industrial, utility, and OEM markets. The company was founded in 1950 and is headquartered in Carrollton, Georgia.
    Learn more about Southwire Company
    Size
    7,000 employees
    Industry
    Founded
    1937

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