Apple

Channel & Partner Communications Lead ALAC

Apple$120K — $150K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in marketing communications, focused on consumer products/services from a creative agency or global brand.
  • Expertise in brand communications (ATL and BTL) with comprehensive knowledge of full-spectrum marketing.
  • 10+ years of experience leading diverse, cross-cultural teams.
  • Fluency in English is required.

Responsibilities

  • Lead the Channel and Partner Communications team to enhance Apple's presence in the market.
  • Drive integrated partner marketing plans through skill gap analysis and recommendations.
  • Align internal and external partners with yearly sales and marketing plans for key partnerships.
  • Craft branded merchandising solutions with key sales account managers.
  • Identify opportunities for Marketing planning at the local level based on synthesized partner plans.
  • Serve as the primary insight-sharing contact between Marcom and business partners.
  • Seek and implement growth opportunities for the team across the ALAC region.

Benefits

  • Collaborative and innovative work environment supporting creative initiatives.
  • Opportunities for professional development and growth within a high-performing team.
  • Exposure to global marketing strategies and creative processes at Apple.
  • Access to a wide network of internal and external partners across various channels.
Full Job Description
The Channel & Partner Communications Lead ALAC is a key member of the ALAC Marcom leadership team, reporting directly to the Marcom Director, ALAC & U.S. Hispanic. Our Channel & Partner Communications Marcom team is responsible for all marketing communications and customer experiences across Apple's indirect channels in Latin America and the Caribbean. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple's brand and creative standards of excellence.

Description

As we grow our business in our region, we are seeking an exceptional individual who can operate successfully in our exciting fast-paced environment and lead our Channel and Partner Communications team. Key responsibilities include to:

Lead the team responsible for driving ambition for Apple's presence in the channel environments, making recommendations on closing skill gaps to drive integrated partner marketing plans, and representing groups on the ALAC Marcom Leadership Team.

Ensure alignment both internally with worldwide (WW) channel functions and sales, and externally with partners.

Define clear annual sales and marketing plans for key partners by working closely with key sales account managers to craft not only better branded merchandising solutions throughout a partner's retail estate, but also better integrated communications to support initiatives.

Synthesize annual partner plans at the local (Geo) level and identify key opportunities to feed the Marketing planning review process.

Be the primary contact within Marcom responsible for understanding and sharing insights as it pertains to key business partners across a variety of routes to market.

Foster close partnership with the WW Channel and WW Partner Communications leads to ensure ongoing alignment of platforms and content across all routes to markets.

Develop excellent collaborative working relationships with all internal and external partners.

Continuously seek and successfully implement new development and growth opportunities for an established team across the region.

Be available to travel domestic and internationally, up to 10%.

Minimum Qualifications

15+ years of experience in marketing communications, focusing on consumer products and services, either in a creative agency (in a client services or strategy function) or a global consumer brand.

Proficient in brand communications (ATL and BTL) with an understanding of full spectrum communications.

10+ years of experience leading and developing a cross-cultural team.

Fluent in English.

Preferred Qualifications

You are self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital. You shape a compelling picture of the vision and strategy that motivates others to action.

Adaptable, hands-on, proactive, and a problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey, and lead projects from brief to completion. Able to challenge the status quo to drive innovation-and you thrive on doing so.

You can influence senior stakeholders, both internally and externally.

You understand and support the creative process, balancing the needs of a creatively-led organization with an analytical and data-driven approach to marketing. You are passionate about inspiring creativity, evaluating creative work, and nurturing ideas.

You are capable of decoding creative work quickly to feedback real time on partners ideas and creative concepts.

You are experienced in partnering with, and building productive relationships with creative teams; you have experience working with third parties, to influence, inform, and guide their creative efforts.

You are an effective team builder who excels at fostering trust, building credibility and influencing at different levels, in a highly matrixed organization. As an empathetic and inclusive leader, you know how to empower and motivate exceptional talent.

You understand both offline retail environments, digital platforms/e-commerce, and related customer behaviors across Latin America.

You have extensive experience in brand communications (ATL and BTL), and an understanding of full spectrum communications.

Proven flexibility/adaptability to change in dynamic environments and working as a member of a strong team.

Strong attention to detail and results orientation.

Experience in the direct or indirect retail channel.

Knowledge of channel marketing disciplines, including visual merchandising, retail marketing/campaigns, POS, and customer-engagement programs.

Passionate about Apple's vision, brand, products and services.

Proficiency in Spanish and/or Portuguese.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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