Position Summary
Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials.
This role will be attending our office in Henrietta
Key Responsibilities
Channel Marketing Strategy
- Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
- Partner with Sales on initiatives that increase sell-in/sell-through
- Measure program effectiveness and recommend improvements
Promotional Programs
- Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
- Manage timelines and coordinate with internal teams and vendors
Trade Shows & Events
- Plan/execute national and regional trade shows and distributor events
- Manage booth logistics, event budgets and post-event evaluation
- Attend key industry events for on-site support
Marketing Communications & Creative
- Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)
- Manage creative projects with designers, printers and agencies
- Ensure brand consistency across customer-facing materials
Catalogue Management
- Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
- Manage timelines for print/digital deadlines
Sales Support
- Support customer presentations, promotional planning and marketing resources
- Assist with customer meetings and business reviews as needed
Cross-Functional Collaboration
- Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities
Qualifications
- Bachelor's degree in Marketing, Business, Communications or related field (preferred)
- 3-7 years in Channel/Trade/Brand Marketing or Marketing Communications
- Experience supporting B2B sales and working with distributors/dealers
- Construction, industrial, hardware or building materials experience a strong asset
Skills
- Strong project management, organizational and time-management skills
- Excellent written/verbal communication
- Ability to manage multiple priorities; high attention to detail
- Strong collaboration skills; creative, customer-first problem solver
- Proficient in MS Office; Adobe Creative Suite/marketing automation a plus
Travel: ~20-30% across North America for meetings, trade shows and industry events
Success Measures
- On-time, high-quality execution of promotional programs and events
- Sales team satisfaction with marketing support
- Growth in customer engagement/promotional participation
- Timely catalogue/collateral delivery and continuous process improvement
