Channel Manager at Unframe
Location: West Coast, United States, Remote
About the Role The Channel Manager will build, enable, and scale Unframe's partner ecosystem. This role is responsible for developing strategic partnerships (VARs, GSIs, MSPs and technology partners), driving sourced and influenced revenue, and ensuring partners are effectively enabled to position and sell Unframe solutions.
You'll work cross-functionally with Sales, Marketing, Product, and Customer Success to create a repeatable, scalable partner motion.
What you'll do:Partner Strategy & Recruitment
- Develop and execute Unframe's channel strategy aligned to revenue goals
- Identify, recruit, and onboard high-value channel partners
- Build joint business plans with key partners
- Establish clear partner segmentation and coverage models
Enablement & Activation
- Create and deliver partner enablement programs (sales training, technical onboarding, certifications)
- Equip partners with positioning, messaging, and competitive differentiation
- Support partners in pipeline generation and deal execution
- Drive joint marketing campaigns and co-selling initiatives
Revenue & Performance Management
- Own partner-sourced and partner-influenced revenue targets
- Forecast channel pipeline and performance metrics
- Establish KPIs and reporting dashboards
- Ensure alignment between direct sales and channel teams
Cross-Functional Collaboration
- Work closely with Sales to ensure clean rules of engagement
- Partner with Marketing on demand generation programs
- Provide product feedback based on partner/customer insights
- Collaborate with Customer Success on joint account expansion strategies
What we are looking for:- 5+ years in channel sales, partnerships, or ecosystem development (B2B SaaS or AI preferred)
- Proven track record of building and scaling partner revenue
- Experience working with VARs, GSIs, MSPs, or cloud providers
- Strong understanding of enterprise sales cycles
- Excellent relationship-building and negotiation skills
Nice-to-Have Skills:- Experience in AI, data, or enterprise technology
- Familiarity and success selling and recruiting into VAR ecosystems
- Experience in early-stage or high-growth startups
Ready to Build the Future?
If this opportunity excites you, apply now!
