Overview

The Celebrity Liaison Manager develops, executes, and manages celebrity engagement strategies and relationship-building initiatives that align with the organization's goals and brand objectives. Serves as the primary liaison for celebrities, talent representatives, publicists, agents, managers, and other high-profile stakeholders, ensuring a seamless and positive experience across all interactions. Cultivates and maintains strong relationships with internal teams and external talent partners, leveraging a deep understanding of organizational priorities and celebrity interests to identify meaningful collaboration opportunities. Coordinates talent participation for campaigns, events, media opportunities, and special initiatives while overseeing communications, logistics, and engagement processes. Evaluates and enhances existing talent engagement programs to improve effectiveness, strengthen partnerships, and maximize impact with target audiences. Works closely with leadership to streamline processes, develop new procedures, and implement best practices that support successful celebrity partnerships and organizational objectives.

Responsibilities

• Sets strategies, identifies opportunities, and develops and implements project, programs, procedures to support the organization. Provides support to staff, volunteers, and/or vendors to obtain goals. Supports development and management of budgets. Monitors performance and recommends changes.
• Plans, organizes, and implements assigned projects/procedures across a program or programs. Determines resources needed, tracks budgets, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes teams and leads internal and external team members and stakeholders to deliver on goals. Establishes communication plans and ensures internal/external stakeholders are informed regarding processes and impact.
• Evaluates existing programs/processes to identify improvements and to measure performance against programmatic goals and desired outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Develops and implements solutions that are effective, efficient, and align with enterprise goals.
• Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Uses data to identify program and process enhancements to achieve outcome measures. Evaluates and advises on existing programs/processes to improve outcomes.
• Engages stakeholder and partners as necessary to communicate program intent, identify areas for collaboration, and improve programmatic outcomes. Develops communications related to priority programs, processes, and initiatives.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Entertainment Management, Business Administration, or a related field.
• Minimum of 5 years of experience in celebrity relations, talent management, public relations, entertainment partnerships, influencer marketing, or stakeholder engagement.
• Proven experience building and maintaining relationships with celebrities, talent representatives, publicists, agents, managers, and other high-profile stakeholders.
• Demonstrated ability to develop and execute celebrity engagement strategies, partnership programs, and talent-driven initiatives that support organizational and brand objectives.
• Strong project and program management skills, including experience managing multiple initiatives simultaneously, coordinating resources, tracking budgets, establishing timelines, and ensuring successful execution.
• Excellent communication, negotiation, and relationship-management skills, with the ability to collaborate effectively with internal teams, external partners, vendors, and executive leadership.
• Experience analyzing program performance, identifying process improvements, leveraging data to drive decision-making, and implementing solutions that enhance stakeholder engagement and business outcomes.
• Proven ability to manage talent participation for events, campaigns, media opportunities, and special initiatives while maintaining professionalism, discretion, and attention to detail in a fast-paced environment.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.