PepsiCo

Category Manager, PFNA, Target

PepsiCo • $110K — $185K *
St. Louis Park, MN 55436In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; MBA preferred.
  • 5+ years in Category Management or Insights within consumer packaged goods.
  • Proven experience in Category Captaincy or POG-building at Target; comparable large-format retailer experience acceptable.
  • Hands-on expertise with JDA Space Planning Software; familiarity with automated tools like ShelfIQ is a plus.
  • 3-5 years analyzing syndicated data (Circana, NielsenIQ, POS platforms).
  • Adaptability to AI tools such as Microsoft Copilot and ChatGPT for insight enhancement.
  • Demonstrated analytical skills with category-level presentation experience.

Responsibilities

  • Lead end-to-end Category Captaincy for Chips and Multipack at Target.
  • Manage planogram development and submission process using AI tools.
  • Synthesize key trends in the snacking landscape for strategic guidance.
  • Develop comprehensive category reviews correlating data to category strategies.
  • Create insight-based reporting that translates performance into actionable insights.
  • Stay updated on industry innovations and best practices to enhance category position.
  • Collaborate cross-functionally with key stakeholders for unified execution.

Benefits

  • Comprehensive benefits package including Medical, Dental, and Vision coverage.
  • Paid time off including vacation, sick, and parental leave.
  • Empowerment through Employee Assistance Programs (EAP) and insurance options.
  • Retirement plans including Defined Contribution options.
  • Performance bonus potential up to 15% of annual salary.
  • Fixed and Variable Rate (FAVR) reimbursement benefit.
Full Job Description
Overview

Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle - from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling. You will:
  • Lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth.
  • Own planogram development and management - from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process.
  • Serve as a foremost resource on the snacking landscape - synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view.
  • Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle.
  • Support Store-level POG execution through partnering across Frito's regional DSD network to identify solutions and foster executional partnerships

Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions - driving Target's snacking learning agenda and informing category planning.

Responsibilities

As a Category Manager within the North American Insights & Intelligence organization, you will serve as the leading voice on snacking at Target and a Category Captaincy lead for the POG-building process. You will be required to:
  • Lead planogram development and manage Target's POG submission process for Chips and Multipack - leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.
  • Track and synthesize key trends shaping the snacking landscape - including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth - translating these into strategic category guidance and line review recommendations.
  • Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.
  • Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations
  • Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices - continuously building expertise that strengthens Target's position in snacking.
  • Partner cross-functionally with key stakeholders.

Compensation and Benefits:
  • The expected compensation range for this position is between $110,700 - $185,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
  • PepsiCo offers a Fixed and Variable Rate (FAVR) reimbursement benefit for this role.


Qualifications

  • Bachelor's Degree required; MBA a plus.
  • 5+ years of Category Management or Insights experience within the consumer packaged goods industry.
  • Demonstrated experience leading Category Captaincy, category advisor, or POG-building responsibilities at Target is strongly preferred; comparable experience with other large-format retailers will be considered.
  • Hands-on experience with JDA Space Planning Software; familiarity with automated space planning tools such as ShelfIQ is a strong plus.
  • 3-5 years of experience analyzing and interpreting syndicated data, including Circana, NielsenIQ, panel data, and customer POS platforms such as RSI and VendorIQ.
  • Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.
  • Demonstrated analytical and thought leadership skills with the ability to present category-level recommendations with conviction to buyers and senior stakeholders.
  • Strong communication and presentation skills - able to interact confidently and effectively with Target Buyers and cross-functional partners.
  • Strong PC skills, including Excel, PowerPoint, and Word.
  • Highly collaborative; able to work across account teams, cross-functional partners, and the retailer directly.
  • Strong planning and organizing skills; ability to manage multiple priorities simultaneously in a fast-paced retail environment.
  • Must be eligible to work in the United States.


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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