Campbell Soup Company

Category Manager, Kroger

Campbell Soup Company • $87K — $126K *
Cincinnati, OH 45238In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, Marketing, or related field required; MBA preferred
  • 4+ years of CPG sales, category management, or data analytics experience
  • Experience working directly with Kroger or a comparable top 10 retailer preferred
  • Proficiency in syndicated data platforms: Circana (IRI) and/or Nielsen/NielsenIQ
  • Experience with loyalty card data platforms (e.g., 84.51° Stratum, dunnhumby, EYC, etc)
  • Hands-on experience with space management/POG software (JDA/Blue Yonder, Apollo, ProSpace, or equivalent); ability to create and draw planograms
  • Strong technical skills in Microsoft Office, especially Excel and PowerPoint

Responsibilities

  • Develop collaborative relationships with Kroger to provide category insights and growth opportunities
  • Advise retailer partners on category and shopper-centric strategies to increase market share
  • Assist in developing integrated category strategies and support strategic recommendations
  • Support Distribution, Shelving, Merchandising, and Pricing (DSMP) goals to enhance category performance
  • Identify whitespace opportunities and offer actionable insights to Kroger's buying team
  • Lead comprehensive planogram insights and assortment analysis to find strategic sales opportunities
  • Create compelling presentations that visualize data effectively and communicate key insights

Benefits

  • Competitive health and dental benefits starting on the first day of employment
  • 401(k) plan with company match and wellness benefits
  • Work in a hybrid model, combining remote and in-office work
  • Ten percent travel for customer and team meetings
Full Job Description
Category Manager, Kroger

What you will do...

General Summary:

As a member of the Campbell Snacks Category Management Team, the Kroger Category Manager will be responsible for driving both strategic and tactical thought leadership with the retailer. This role is accountable for delivering against team growth objectives, partnering on category reviews, leading monthly performance tracking, and serving as a trusted advisor to Kroger.

The individual will collaborate closely with key retailer decision-makers to align on business priorities, identify insight needs, and uncover whitespace opportunities that advance Campbell Snacks' strategic partnership with Kroger. Proficiency in point-of-sale data and analytical tools is essential to developing clear, actionable category recommendations and achieving success in this role.

PRIMARY RESPONSIBILITIES

  • Proactively develop collaborative relationships with Kroger to be viewed as a trusted resource for category insights and objective growth opportunities


  • Actively advise retailer partners on category and shopper-centric opportunities to grow market share


  • Support the development of category strategy and assist the customer with integrated category strategy development


  • Support strategic and tactical recommendations on Distribution, Shelving, Merchandising, and Pricing (DSMP) goals to improve overall category performance


  • Build multi-year category growth strategies aligned to Kroger business objectives and Campbell Snacks brand priorities


  • Identify category white space opportunities and provide actionable recommendations to the Kroger buying team


Insights & Analytics

  • Mine syndicated data (Circana/IRI, Nielsen) and retailer-specific 84.51° Stratum / OnDemand data to generate category-level insights and performance reporting


  • Conduct shopper segmentation, basket analysis, and purchase behavior studies using 84.51° Stratum


  • Build compelling, story-driven presentations with clear data visualization


  • Develop customer-specific presentations of relevant consumer insights, competitive responses, and new item/category selling strategies


  • Lead comprehensive planogram insights and assortment analysis to identify and drive strategic sales opportunities


  • Use JDA/Blue Yonder space management tools to create compliant, shopper-centric planograms


  • Actively lead and participate in line reviews, recurring customer category reviews, JBP plans, and Top-to-Top meetings


  • Align closely with the Campbell Snacks Kroger Sales team to integrate category insights into joint business planning (JBP) processes


  • Develop strong working relationships with category leadership, buyers, and cross-functional departments


JOB COMPLEXITY

  • The Kroger Category Manager will work with buyers, insights teams, and senior leaders with the goal of driving strategic category direction. This role requires professionalism, executive presence, and the ability to balance customer and Campbell Snacks priorities daily


  • Works with cross-functional groups including the retailer, internal customer team(s), and World HQ resources


What you bring to the table... (Must have)

Minimum Requirements:

  • Bachelor's degree in business, Marketing, or related field required; MBA preferred


  • 4+ years of CPG sales, category management, or data analytics experience


  • Experience working directly with Kroger or a comparable top 10 retailer preferred


  • Proficiency in syndicated data platforms: Circana (IRI) and/or Nielsen/NielsenIQ


  • Experience with loyalty card data platforms (e.g., 84.51° Stratum, dunnhumby, EYC, etc)


  • Hands-on experience with space management/POG software (JDA/Blue Yonder, Apollo, ProSpace, or equivalent); ability to create and draw planograms


  • Ability to synthesize multiple data sources to develop clear, concise category stories and selling presentations; strong strategic storytelling skills


  • Excellent analytical skills with strong attention to detail; excels at math, analytics, and problem-solving


  • Excellent communication, interpersonal, and presentation skills (written and verbal); comfortable presenting to senior buyer teams and internal leadership


  • High degree of self-motivation, organization, and discipline; able to work independently and manage multiple priorities in a fast-paced environment


  • Strong technical skills in Microsoft Office, especially Excel and PowerPoint; experience with Tableau or Power BI a plus


  • Team-oriented with the ability to collaborate cross-functionally and build relationships with a wide range of internal and external stakeholders


Working Conditions:

  • This is a hybrid position working from the Campbell Snacks local office three (3) days a week (Sharonville, OH) and Home Office two (2) days a week


  • Collaborative relationships and team focus are vital to the success of this role.


  • Approximately 10% travel is required for customer & team meetings


This role reports directly into the Team Lead, Kroger.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between
$87,900-$126,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Food & Beverages
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ
CPB
* Ladders Estimates

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