Kroger

Category Manager - Digestive, Eye/Ear, Nutrition, Vitamins

Kroger • $88K — $105K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in replenishment buying, merchandising, store management, operations, or brand management.
  • Proficient in Microsoft Office suite.
  • Strong organizational and multi-tasking abilities.
  • Excellent analytical and problem-solving skills.
  • Demonstrated coaching and training experience.
  • Strong attention to detail and communication skills.
  • Bachelor's degree preferred. Experience in vendor negotiations or promo planning is a plus.

Responsibilities

  • Develop comprehensive category strategies that enhance customer experience across all channels.
  • Analyze market trends and competition to guide category decisions and escalate key initiatives.
  • Utilize the 4Ps to drive category success and manage the entire product lifecycle effectively.
  • Build product assortment by interpreting vendor data and aligning with division needs.
  • Oversee plan-o-gram processes, ensuring compliance with placement and flow guidelines.
  • Monitor SKU performance and adjust assortments to meet financial goals.
  • Manage category budgets and pricing strategies, considering overall enterprise goals.

Benefits

  • Opportunity to lead and develop category strategies across multiple channels.
  • Be part of a culture that emphasizes core company values: respect, honesty, integrity, diversity, inclusion, and safety.
  • Engagement with vendors for strategic relationship management and competitive pricing.
  • Opportunity for coaching and direct report supervision, supporting professional growth.
  • Involvement in dynamic marketing strategies that leverage real-time data and market insights.
Full Job Description
Job Description

Serve as the leader of a category of small to medium size and/or complexity and have the 4Ps accountability across all channels. Responsible for owning end-to-end assortment, financials, and overall category strategy with inputs from support teams to make data-driven decisions that reflect local needs. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities

- Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)
- Stay ahead of and respond to industry/customer trends; understand market share and competition; escalate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives
- Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings
- Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs
- Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met
- Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals
- Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals
- Establish price and category architecture and provide input on trends for programs
- Review inclusion in pricing programs with an eye to item financial performance and category strategy
- Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations
- Determine response to competitor price moves or cost change based on recommendation from Pricing team
- Oversee promotional strategy to engage customers and drive excitement
- Review past ad performance and define promo strategies & goals, including A/B strategies for major promos
- Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations
- Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions
- Understand timing of Test & Learns and how to properly manage process
- Oversee end-to-end product flow and provide direction for stores/replenishment when supply issues occur
- Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends
- Engage vendors, source promo offers, decide on awards; provide directional forecast needs
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

Qualifications

Minimum
- 3+ years of experience in one of the following areas: replenishment buying/procurement, merchandising, store management, operations, or brand management
- Proficient in Microsoft Office
- Strong organization and multi-tasking skills
- Strong analytical and problem-solving skills
- Demonstrated ability to coach and train
- Strong attention to detail
- Excellent oral/written communication skills

Desired
- Bachelor's Degree
- Any vendor negotiations or promo planning experience
- Any division sales manager, store coordinator, or store manager experience

About Kroger

Kroger serves customers and the community, how we innovate, and who we hire.

Kroger Careers

Joining Kroger means becoming part of a historic company committed to transforming the grocery industry. As one of America's largest retailers, Kroger offers unparalleled job opportunities, fostering a culture of innovation, leadership, and diversity.

Work You'll Do

At Kroger, every position contributes to our mission of feeding the human spirit. We are looking for professionals who are eager to drive change and master their career journey through various employment paths, from in-store roles to corporate positions.

Innovate and Lead

Embrace the chance to be at the forefront of industry innovation with Kroger. Our team is dedicated to implementing sustainable practices and technologies that enhance customer experience and community well-being. Your skills in leadership and innovation will find a nurturing home here, pushing the boundaries of what a grocery company can achieve.

Grow with Us

Kroger is not just a company; it's a place where you can grow. We invest in our team's growth through comprehensive training programs, leadership development, and opportunities for advancement. Diversity and inclusion are at the heart of our culture, ensuring every team member can thrive.

Be Part of a Great Team

Our team at Kroger is diverse, skilled, and driven—united by a shared commitment to our customers and each other. Working here, you'll engage in meaningful work that directly impacts communities, supported by a network of colleagues who are as passionate about their careers as you are.

Internship and Training Opportunities

Start your professional journey with Kroger through our internship programs or dive into our diversity training initiatives that prepare you for a long-term career with us. These programs are designed to enhance your skills and ensure you are well-prepared for the challenges and opportunities ahead.

Benefits That Matter

Kroger offers a competitive benefits package that supports the health, well-being, and financial security of our employees and their families. From healthcare to retirement plans, we provide the benefits you need to secure your future.

Explore Job Opportunities

Whether you're starting your career or looking to make a change, Kroger offers positions that match your skills and interests. From part-time jobs to full-time careers, our hiring process is designed to find the best fit for both you and our company.

Stay Connected

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Learn more about Kroger
Size
420,000 employees
Market Cap
$32.4 billion
Industry
Net Income
$2.5 billion
Founded
1883
5 Year Trend
+3.6%
Revenue
$132.4 billion
NASDAQ

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