The Category Manager helps identify opportunities for growth by turning data and market insights into actionable business recommendations. Working closely with internal teams and customer partners, this role supports category strategies, drives collaboration, and helps deliver solutions that meet customer and consumer needs. The ideal candidate is a strong communicator, analytical thinker, and relationship builder with experience in areas such as sales, pricing, merchandising, assortment planning, negotiation, or category management.
This role may also be based in any of the following locations: Denver, CO or Dallas, TX.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
- CATEGORY DEVELOPMENT
Build strong relationships with customer partners and serve as a trusted resource for category insights and growth opportunities.
Develop expertise in category trends, consumer behavior, competitive activity, and product performance across both in-store and online channels.
Support assortment, merchandising, pricing, promotional, and new product strategies that drive category growth.
Analyze data from multiple sources to identify opportunities, risks, and performance gaps, and translate insights into actionable recommendations.
Partner with Sales, Marketing, Insights, eCommerce, and other cross-functional teams to support business planning, performance tracking, and growth initiatives.
Present recommendations and category insights in a clear and compelling way to customers and internal stakeholders. - CATEGORY MANAGEMENT
Develop deep expertise in the beverage category and broader market trends.
Utilize sales, consumer, market, and retailer data to identify growth opportunities and support strategic decision-making.
Lead category reviews and provide recommendations related to assortment, pricing, merchandising, and promotional effectiveness.
Support shelf and merchandising optimization initiatives to improve the customer and shopper experience. - ANALYSIS
Analyze new product performance, sales trends, product mix, and merchandising effectiveness.
Create and maintain dashboards, scorecards, and reporting tools that track business performance and key metrics.
Deliver custom analyses, trend reporting, and business recommendations for internal and external stakeholders.
Stay informed on industry trends and category management best practices to continuously improve capabilities and business impact.
EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- Bachelor's degree in Business, Marketing, Analytics, or related field preferred
- 3-5 years of experience in CPG, retail, or syndicated data with a focus on category management, sales, analytics, or shopper insights
- Strong experience leveraging syndicated (e.g., Nielsen, Circana), POS/loyalty (e.g., 84.51, dunnhumby), and panel data to drive sales and share growth
- Ability to translate complex data into clear, actionable insights and compelling stories
- Proven ability to build collaborative partnerships with retail customers and cross-functional teams
- Proficient in Microsoft Office (Excel, PowerPoint, Word)
- Strong communication and presentation skills
- Highly organized with the ability to manage multiple projects simultaneously
- Working knowledge of retail merchandising and in-store execution
- Preferred Qualifications:
- CPCM certification and/or Master's degree
- Experience in sales or analytical sales support, including customer-facing engagement
- Experience working with third-party agencies (brokers, data/insight providers)
- Beverage/DSD experience
- Experience with analytical tools (e.g., Tableau, Power BI, SQL, Alteryx, ProSpace)
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASEDChicagoIllinois, United StatesUnited StatesRed Bull North America
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