Newell Brands Inc

Category Advisor

Newell Brands Inc$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in business, marketing, or related field.
  • 3-5 years experience in category management, specifically with CPG companies.
  • Strong grasp of category management principles and tools, with a preference for prior category advisor experience.
  • Skill in building strong relationships both with Walmart and internal teams at Newell.
  • Proficiency in Excel, PowerPoint, and syndicated data platforms like Circana and Nielsen.
  • Expertise in space planning software (JDA/Blue Yonder) and shelving principles.
  • Analytical skills to interpret multiple data sources and present actionable insights.

Responsibilities

  • Act as Walmart's go-to expert for category insights and recommendations.
  • Utilize syndicated and shopper data to guide informed decision-making.
  • Generate various reports to inform growth strategies in the category.
  • Manage the annual relay process and submit necessary documentation.
  • Collaborate with cross-functional teams to synthesize insights for Walmart.
  • Create and deliver engaging presentations for Walmart merchants.
  • Analyze multi-channel purchasing behaviors to understand market trends.

Benefits

  • Professional development opportunities and continuous learning.
  • Collaborative and cross-functional team environment.
  • Access to industry-leading data and analytics tools.
  • Opportunities to influence major retail strategies.
  • Dynamic work setting with exposure to key retail operations.
Full Job Description
Job ID: 14882

Alternate Locations:

Job Summary:

The Category Advisor will act as Walmart's category expert by providing best in class category & shopper insights and actionable go-to-market recommendations. They will work closely with the Walmart merchant team to develop and grow total category sales by analyzing various data sources, identifying business insights, and recommending solutions. This position works as a strategic thought leader, imparting knowledge of the category and shopper to drive profitable business results.

Responsibilities:
  • Act as the subject matter expert for the category to Walmart by providing thought leadership guidance and recommendations
  • Serve as an expert on the use of syndicated data and shopper data to assist Walmart in making well informed decisions and identify category growth opportunities.
  • Generate weekly, monthly, seasonal, and ad hoc reporting to provide actionable insights that drive category growth.
  • Own the annual relay process including drawing and submitting MODS
  • Leverage learnings from cross functional counterparts (e.g., Category Strategy, Consumer Insight, Customer Insights, etc.) to deliver impactful recommendations to Walmart
  • Develop and deliver compelling presentations to Walmart merchants (e.g., category 101's, business reviews, consumer/ shopper POV's, deep dives, etc.)
  • Form perspective on multi-channel purchasing behaviors (e.g., delivery, pick up, shipping, etc.) Monitor channel shifting and the associated trends reflected in the marketplace


Key Qualifications:
  • Bachelor's Degree (emphasis in business/marketing or related field)
  • 3-5 years of experience working with a leading CPG company in category management (Walmart Advisor experience required).
  • Strong knowledge of category management principles, tools and processes. Having held a category advisor/captaincy role is highly preferred.
  • Ability to build strong sustainable working relationships with Walmart, and cross functionally within Newell (Sales, Marketings and Insights).
  • Analytical and storytelling skills with proficiency in Excel, PowerPoint, and syndicated data platforms (Circana, Nielsen, Numerator)
  • Advanced understanding and experience with space planning software (JDA/Blue Yonder) and leveraging best in class shelving principles
  • Strong familiarity with syndicated data metrics and software and retailer POS (e.g., Circana, Nielsen, Numerator, Retail Link, and Scintilla).
  • Experience analyzing retailer data and presenting key findings and recommendations to the customer. (Scintilla experience preferred)
  • Proven ability to analyze and identify insights from a combination of data sources.
  • Excellent written and verbal communication skills
  • Strong project management, follow-up, organizational, communication, and presentation skills.


Date Posted: May 20, 2026

About Newell Brands Inc

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Join the vibrant team at Newell Brands Inc, a market leader in consumer goods, where innovation meets tradition and diversity fuels our growth. At Newell Brands, we offer more than just job opportunities; we provide a platform for professional development and personal achievement.

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Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ

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