Responsibilities

TikTok LIVE is a rapidly growing part of TikTok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator coverage, improving content quality, and driving monetization through scalable campaigns and education strategies. We're looking for a creative, data-driven Music Campaign Manager to help shape the future of music livestreaming on TikTok. What you will do: As a sophisticated Campaign Manager, you will own the end-to-end strategy and execution of scalable, data-driven initiatives to accelerate growth within TikTok LIVE's creator ecosystem. This role sits at the intersection of strategy, analytics, and creative execution, requiring strong business acumen to translate insights into impactful programs that drive measurable outcomes across creator acquisition, engagement, retention, and monetization. Key Responsibilities: 1. Creator Insights & Ecosystem Strategy - Build a structured understanding of the creator ecosystem across segments (emerging - mid-tier - top creators), identifying key growth levers and lifecycle dynamics. - Analyze creator behavior, content patterns, and monetization drivers, with clear differentiation from other verticals (e.g., lifestyle, gaming). - Leverage data to identify systemic gaps and opportunities across the funnel (activation, retention, monetization), and define scalable solutions. - Partner with data and product teams to establish key metrics, benchmarks, and performance tracking frameworks. 2. Campaign Strategy & Growth Programs - Design and execute targeted, insight-driven creator growth programs (~2/month), segmented by creator tier, content format, and performance signals. - Translate business goals (e.g., revenue growth, feature adoption, creator retention) into structured campaign hypotheses and execution plans. - Continuously evaluate campaign effectiveness through data analysis, deriving actionable insights to iterate, optimize, and scale successful initiatives. - Drive measurable impact across key KPIs such as creator activation, engagement, monetization, and long-term retention. 3. Creative Strategy & Scalable Enablement - Develop scalable, creator-facing assets (toolkits, playbooks, visual/video content) that translate strategy into clear, actionable guidance. - Identify and productize best practices through high-performing creator case studies, enabling replication at scale via creator managers and programs. - Collaborate cross-functionally with Product, Marketing, Ops, and Design to ensure alignment between campaign strategy and platform priorities. - Balance creative storytelling with performance insights to ensure content is both engaging and outcome-driven.

Qualifications

Minimum Qualifications: 1. 3+ years of experience in campaign strategy, creator operations, or growth marketing within a digital/content platform. 2. Proven track record of leading cross-functional initiatives tied to measurable business outcomes (e.g., growth, engagement, monetization). 3. Strong analytical skills, with hands-on experience using data (e.g., dashboards, cohort/funnel analysis) to drive decisions and optimize performance. 4. Ability to translate insights into clear, actionable creator-facing materials (e.g., playbooks, toolkits, short-form/video content). Preferred Qualifications: 1. Experience in creator growth, content strategy, or performance marketing-ideally within music, entertainment, or live-streaming ecosystems. 2. Familiarity with creator monetization models (e.g., gifting, subscriptions) and platform growth dynamics. 3. Proven ability to scale initiatives (from pilot to program) with measurable impact. 4. Strong stakeholder management and ability to operate effectively in fast-paced, ambiguous environments.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $103360 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.