Job Description

The Role

World Forum is ServiceNow's global field event series - nine cities, six continents, thousands of customers and prospects in the room. This role executes on the marketing campaigns that bring the series to life.

As the Campaign Manager, you'll sit at the intersection of strategy and execution. You'll partner closely with the Senior Manager who sets the global campaign architecture, then own the work that makes it real: campaign operations, digital presence, and sales enablement. You'll be the connective tissue between the plan and the output.

This role is for someone with high creative standards and the speed to match. You move fast without losing craft. You embrace AI as a core part of how you work - not to replace judgment, but to sharpen it and ship better work, faster.

If you thrive in environments where the work is hard, the pace is relentless, and the output actually matters - this is the role.

What You'll Own

Campaign Operations
• Manage end-to-end campaign execution across the World Forum series - coordinating timelines, assets, and stakeholders from brief to launch.
• Own the campaign calendar and keep cross-functional partners (content, digital, regional teams, sales) sequenced and on track.
• Serve as a hands-on partner to the Senior Manager on global campaign execution - picking up projects, pressure-testing concepts, and moving fast when it counts.
• Help adapt global campaign frameworks for regional use; work with geo teams to make localization feel effortless.
• Keep campaigns on schedule even when priorities shift.

Digital
• Own the World Forum digital audience acquisition - from city landing pages to email communications to paid media campaigns.
• Partner with web teams to build and maintain event pages; write and edit copy that converts.
• Ensure paid media campaigns across channels are executed and optimized against registration targets.
• Manage our email communications and coordinate the distribution with each region.
• Track digital performance and bring data-backed recommendations on where to push and where to pull back.

Sales Enablement
• Develop and maintain World Forum assets for sales- templates, slides, invites, and supporting collateral.
• Work with the field and sales teams to understand what they actually need, then build it with the quality they'd be proud to share.
• Maintain assets that make repeatable work faster and more consistent. Keep content current across cities and campaign cycles.

Qualifications
• 4-6 years in B2B campaign marketing, event marketing, or a combination - you've run campaigns from brief to results, not just pieces of them.
• Genuine creative instincts. You have taste. You know the difference between good enough and great, and you consistently push toward great - even under time pressure.
• AI fluency. You already use AI tools as part of how you work - for drafting, research, analysis, optimization - and you're always looking for new ways to raise the bar with them.
• Familiarity with our core stack - AEM, Marketo, PowerBI, and Claude - is a plus; comfort picking up new tools quickly is a must.
• Digital chops: you've managed paid media campaigns and/or owned website content. You're comfortable with performance data and know how to act on it.
• Strong written communication. You can write crisp, on-brand copy and clear internal briefs without much back-and-forth.
• Operational reliability. You manage multiple workstreams at once without dropping balls. Timelines, trackers, cross-functional coordination - this comes naturally.
• High energy in a fast-paced environment. You don't wait to be told what to do. When something's broken, you fix it. When something's missing, you build it.
• Collaborative by nature. You work well with regional teams, senior stakeholders, and external vendors - adapting your style without losing your standards.

What Success Looks Like in Year One

All global World Forum campaigns launch on time, in every city, with assets that align to our brand standard of excellence and messaging that converts to registrations. Regional teams feel supported and set up to execute, and you've positioned the Strategic Events Team as a trusted partner who delivers results.

JV19

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.