Job Description

The Marketing Business Systems Administrator will manage, optimize, and automate our marketing and customer data ecosystem. This role will be responsible for ensuring that marketing strategies are executed seamlessly across systems including Salesforce (Sales Cloud and Data Cloud/Data 360), Iterable, Pardot (Marketing Cloud Account Engagement), Segment, Tableau, and Agentforce. The ideal candidate takes a holistic, systems-level approach - ensuring that data is properly ingested, structured, synchronized, and activated across platforms to enable scalable, automated marketing processes. More importantly, the ideal candidate should be able to understand the "why" behind an ask, determine the best fit solution, and interact and communicate with the Marketing department at Relias in a consultative manner. This is a hands-on role focused on automation design, data integrity, process optimization, and cross-system orchestration.

WHAT YOU'LL BE DOING:

• Designing, building, and maintaining multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE).
• Configuring customer journeys, triggers, scoring models, and lifecycle automations that support acquisition, engagement, retention, and revenue growth.
• Ensuring accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360.
• Partnering cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption.
• Implementing dynamic segmentation and personalization by activating integrated customer and behavioral data.
• Auditing, optimizing, and documenting automation logic, data structures, and configurations to improve scalability and reduce manual effort.
• Performing routine Salesforce administration, including users, objects, flows, validation rules, automation, and reporting, while aligning marketing automation logic with CRM processes.
• Monitoring and troubleshooting cross-system integrations and data flows, including API syncs, deduplication, and latency, to maintain reliability and performance.

Qualifications

YOU'VE GOT WHAT IT TAKES IF YOU HAVE:

• 2+ years of experience in Salesforce Administration and/or Marketing Operations
• Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable
• Strong understanding of data architecture, data mapping, and system integrations
• Experience working with Segment or other CDP platforms
• Proven experience troubleshooting cross-system data sync and automation issues
• Strong analytical mindset with attention to detail and data accuracy
• Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests
• Bachelor's Degree

IT WOULD BE IDEAL IF YOU HAVE:

• Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.)
• Marketing Certifications (e.g. Pardot, MCAE)
• Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics) • Experience configuring or supporting AI-driven workflows such as Agentforce
• Experience in complex B2B marketing environments
• Familiarity with APIs, webhooks, and integration frameworks

Additional Information

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.