Enable organizational effectiveness by driving high-impact planning, execution, and performance tracking. In this role, you will lead cross-functional initiatives, deliver business reviews, and foster team engagement through strategic operations and program management.

As a Business Strategy Manager (VP) on the Engagement & Product Marketing team, you will lead strategic planning, program management, and business performance tracking. You will oversee operational processes, manage key initiatives, and drive cross-functional alignment to deliver measurable outcomes.

Job responsibilities: 

• Lead annual, quarterly, and monthly planning cadences for Engagement and Product Marketing.
• Partner with leadership to prioritize work by business impact, capacity, and dependencies.
• Co-manage the Marketing Intake forum, including intake processes and decision documentation.
• Lead the team engagement and education forums, including town halls, quarterly learning, new hire events, and team engagement.
• Oversee the program management portfolio, including leader communications, platform implementations, and enablement.
• Manage finance forecasting and budget tracking to align resources and monitor expenditures.
• Run operational forums by managing agendas, materials, notes, and documentation.
• Coordinate business reviews, executive presentations, and cross line of business forums.
• Build partnerships with Brand, Finance, Data and Analytics, Marketing Center of Excellence, Communications, and Human Resources.
• Define and govern key performance indicator frameworks and scorecards, including targets and reporting.
• Deliver performance insights, drive operational excellence, develop a direct report, and lead special projects end to end.

Required qualifications, capabilities and skills: 

• Bachelor’s degree in Marketing, Advertising, Communications, Digital/Technology, or Business (or equivalent experience).

• 7 years of experience leading complex cross-functional initiatives in marketing, product marketing, product, strategy/ops, or related environment.

• Demonstrated ability to operate effectively in a highly matrixed organization and drive alignment without direct control over resources.

• Strong strategic planning and program/project management expertise; ability to run multiple workstreams simultaneously under tight timelines.

• Excellent executive communication skills (written, verbal, and presentation).

• Strong analytical and problem-solving skills; comfort with KPI design, performance reporting, and translating data into action.

• Strong interpersonal and influencing skills; ability to build trust quickly and maintain productive stakeholder relationships.

• Comfort with ambiguity and shifting priorities; sound judgment and bias for action.

• Recognized as a collaborative partner who elevates team effectiveness.

• Advanced proficiency in PowerPoint and Excel, plus experience leveraging AI-tools to drive effectiveness and efficiencies.

• Experience leading cross-functional work across marketing, product, analytics/data, and channel teams in a matrixed environment.

Preferred qualifications, capabilities and skills: 

• Experience in a large-scale consumer marketing organization, financial services, or other regulated environments.

• Experience with omnichannel lifecycle journeys, including mobile, web, email, text messaging, push, in-app, and paid media.

• Experience building playbooks or operating models that enable teams to self-serve and scale best practices.

• Demonstrated ability to coach and mentor others in structured problem solving and experimentation methods.

• Ability to operate hands-on in the details while maintaining an executive-level perspective and narrative.

• Deep customer empathy and curiosity; consistently acts as voice of the customer and never settles for “good enough”.