About the roleThe Business Operations Manager serves as a primary operational partner to the General Manager of LifeMD's Men's Health business. In this role, you will lead the end-to-end execution of new product launches, develop and manage the vendor and partner ecosystem that supports them, and leverage modern tooling-particularly AI-to deliver outcomes that have traditionally required a full team.
This is a hands-on execution role rather than a coordination function. Performance is measured by what you deliver, not by activity or process metrics. We are seeking an operator who reads, decides, drafts, builds, negotiates, and deploys-someone who takes direct ownership of outcomes.
You will partner closely with the GM on strategy while leading execution across a product portfolio that spans multiple verticals, each with distinct clinical, regulatory, supply chain, and growth considerations. Your mandate is to keep all of it moving.
ResponsibilitiesLead New Product Launches End-to-End- Guide products from approval through to live, converting offerings, sequencing work across the clinical, regulatory, product, marketing, supply chain, and pharmacy functions.
- Own the launch plan, milestones, and dependencies, surfacing blockers early and resolving gaps directly when ownership is unclear.
- Conduct a retrospective after each launch, identify the highest-priority improvements, and implement them before the next launch.
Build and Manage the Vendor and Partner Ecosystem- Source, evaluate, contract, onboard, and manage performance across pharmacies, lab partners, EHR and telehealth platform vendors, payment processors, lifecycle/CRM tools, and AI and automation providers.
Translate Strategy into Execution- Convert the GM's priorities into concrete plans with clear owners, timelines, and measurable outcomes, then drive them to completion.
- Maintain a disciplined weekly cadence with the GM covering progress, risks, and decisions requiring escalation.
Build with AI- Use AI tools such as Claude, ChatGPT, Glean, and Notion AI as core infrastructure rather than novelty-prototyping internal workflows, specifying automations for engineering, and developing code, SQL, or no-code integrations where doing so accelerates delivery.
- Identify opportunities where AI can consolidate multi-step manual processes-such as patient-intake review, vendor outreach, claims and compliance summarization, and content QA-and build the prototypes.
Serve as the Operational Subject-Matter Expert- Maintain a thorough understanding of the competitive landscape, patient journey, pricing, and channel-level conversion economics.
Own KPIs, Financial Modeling, and Performance Analytics- Maintain the KPI dashboard for each product line-acquisition, activation, conversion, AOV, retention, churn, refill rate, CAC/LTV, vendor unit cost, and gross and contribution margin-setting targets with the GM and reporting against them weekly.
- Apply rigorous analytical methods-A/B test design and sizing, statistical significance and confidence intervals, cohort analysis, retention curves, and regression-to distinguish genuine signal from noise.
- Identify operational inefficiencies such as slow vendor handoffs, manual reconciliation, and compliance gaps, then redesign and implement improvements.
Requirements- Three to six years in a high-execution role such as business operations, strategy and operations, founding-team operator, chief of staff, product operations, or management consulting (post-MBB/IB), ideally within a high-growth startup, health tech company, or DTC brand.
- A demonstrated track record of personally delivering work-products, processes, vendor relationships, and internal tools-rather than solely managing it.
- Technical literacy, including comfort reading API documentation, writing SQL for ad-hoc analysis, troubleshooting vendor integrations, prototyping in no-code.
- Strong quantitative skills KPI definition and tracking, and a working knowledge of statistics sufficient to assess analytical quality.
- Fluency with AI tools, including daily use of LLMs for substantive work, informed perspectives on model selection, prompting, and evaluation, and at least one self-built workflow that delivered measurable time savings.
- Excellent written and verbal communication-concise, direct, and conclusion-oriented-with the ability to engage credibly with a GM, a clinical advisor, and a pharmacy account manager alike.
- Comfort with ambiguity and a strong bias toward action, with the ability to define under-specified problems and then solve them.
Benefits- Health Care Plan (Medical, Dental & Vision)
- Retirement Plans
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term Disability
- Training & Development
