Overview:Capitol Broadcasting Company is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more).
This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.
What You will DoRevenue Growth & Strategy
- Lead digital revenue strategy across on-site and off-site channels.
- Partner with leadership to consistently exceed revenue goals.
- Identify new revenue opportunities,packaging strategies,and go-to-market opportunities.
- Drive adoption of digital solutions.
Sales Leadership & Client Engagement
- Join key client meetings as a digitalexpert.
- Help develop proposals, RFP responses, and integrated campaign strategies.
- Coach account executives.
- Translate digital solutions clearly.
- Foster a high-performance, accountable, and competitive sales culture.
- Drive new business development and expand key client relationships.
- Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
Product & Platform Expertise
- Serve as internal expert on digital products such as display, video, CTV/OTT, email,SEO, SEM, search, social media management,Google Ad Manager (GAM)and more.
- Understand campaign metrics and recommend campaign strategies.
- Grow knowledge base of our audio platforms.
- Stay current on industry trends.
- Work with ad ops for campaign success.
- Streamline systems and processes.
Integrated Media Leadership
- Position digital in integrated campaigns.
- Ensure digital is an integral part of campaign solutions.
- Conduct individual and team sales training.
- Work to improve client growth and retention.
- Perform other duties as assigned to support organizational operations and goals.
What We Are Looking For:- 5-10+ years of digital media sales experience (publisher, agency, or ad tech)
- Proventrack recordof driving digital revenue growth.
- Skilled coach and mentor
- Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
- Strong presence in client-facing situations; confident communicator and closer
- Experience working cross-functionally with sales, marketing, and ad operations.
- Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
- Experience in local media or integrated (radio + digital) environments is a plus.
What Makes You Stand Out:- You are as comfortable in a client boardroom as you are trouble shooting a campaign.
- Strategic thinker who can balance big-picture planning with day-to-day execution
- You can simplify complex digital concepts for non-digital sellers.
- You push teams to think beyond traditional media and embrace data-driven solutions.
- You bring both strategic thinking and hands-onexecution.
- Comfortable in strategy and execution
- Strong leadership presence
- Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
- The ability to translate insights into actionis important.
Why You Will Succeed Here:- You will be empowered to lead, innovate, and make decisions that drive results.
- You will work with a team that values collaboration, accountability, and excellence.
- You will have access to premium local brands and innovative digital solutions.
- You will play a key role in shaping the future of our sales organization.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Extended periods of sitting at a desk using a computer or other devices for communication and data analysis.
- Frequent use of keyboards and screens may require proper ergonomic setups to avoid strain.
- Standing for extended periods during presentations, meetings, or conferences.
- Speaking for prolonged periods in public settings or during virtual meetings.
Work Conditions: The work conditions and characteristics described here are representative of those employee encounters while performing the essential functions of this job.
- Full time position on-site.
- May require extended hours during sales campaigns or end-of-quarter periods.
- Collaborative and fast-paced, with regular interaction with internal departments like marketing, product development, and customer support.
- Use of technology for remote team management and virtual client engagement.
Benefits:
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
