We are actively recruiting for a Business Development Manager. The successful incumbent is responsible for driving the growth and market presence of North West Rubber flooring solutions by increasing brand awareness, influencing key decision-makers, and developing strategic relationships across the flooring and construction industry. This role focuses on creating demand for North West Rubber products through specification-driven selling, contractor engagement, market intelligence gathering, and the development of new business opportunities.
Key Responsibilities
- Grow Brand Awareness
- Promote North West Rubber flooring products within target markets to increase visibility, recognition, and preference among industry stakeholders.
- Position North West Rubber as a trusted partner and industry leader through consistent engagement and market presence.
- Influence Specifiers and Decision Makers
- Establish and maintain relationships with architects, designers, consultants, facility managers, end users, and other specification influencers.
- Drive product specifications and approvals by demonstrating the value, performance, and benefits of North West Rubber solutions.
- Develop and Maintain Contractor Relationships
- Build strong relationships with flooring contractors and installers to create a loyal and knowledgeable labour network.
- Support contractor partners with product information, project opportunities, and ongoing engagement to encourage long-term advocacy and preference for North West Rubber products.
- Conduct Product Education and Training
- Deliver product knowledge sessions, presentations, and training workshops to contractors, distributors, architects, designers, and other key stakeholders involved in product selection.
- Ensure market participants understand product features, applications, installation requirements, and competitive advantages.
- Gather Market Intelligence
- Monitor market trends, competitive activity, customer needs, pricing dynamics, and market tolerance.
- Provide actionable insights to support strategic planning, product positioning, and business growth initiatives.
- Generate New Business Opportunities
- Prospect and identify new project opportunities across commercial, institutional, recreational, and specialty flooring segments.
- Develop and leverage opportunities in collaboration with distribution partners, contractors, and other channel partners to maximize market penetration and revenue growth.
- Support Sales and Growth Objectives
- Maintain a robust pipeline of opportunities and actively contribute to achieving regional sales targets.
- Collaborate with internal teams to ensure successful project execution and customer satisfaction.
Skills and Experience Required:
- The ideal candidate is a relationship-focused business development professional that brings 5+ years of experience in a B2B or channel sales role with a preference for candidates with flooring experience
- Bachelor's degree in Commerce, Business Administration or related discipline
- Demonstrated networking, communication, and influencing skills with the ability to work effectively at all levels
- Previous experience owning/leading a region showing year over year growth
- Must be comfortable understanding market dynamics, identifying growth opportunities, and translating customer needs into successful business outcomes
- Curious by nature with a competitive drive to win
