Business Development Manager - Impulse Channel Distribution

Wells Enterprise

$115K — $162K *
US-AnywhereRemote in Le Mars, IA
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or related field preferred
  • Minimum of 4 years Account Selling experience with a CPG company required
  • Must live in the California market
  • Goal-oriented and organized team player
  • Able to analyze data and sales statistics for actionable insights
  • Excellent verbal and written communication skills
  • Self-motivated; proficient at time management
  • Experienced in presenting quarterly goals and sales forecasts

Responsibilities

  • Manage distributor relationships, including direct store delivery and broadliner partners
  • Develop mobile vending initiatives and execute private label strategies
  • Drive retail account development with an understanding of customer strategies
  • Apply category management principles to influence customer behavior
  • Oversee volume forecasting and P&L trade management
  • Conduct business meetings and discover new business opportunities
  • Build long-term relationships with distributors and retailers
  • Prepare and deliver presentations for potential customers

Benefits

  • Comprehensive health benefits
  • Financial wellness support
  • Paid time off (PTO)
  • Annual incentive bonus based on company performance
Full Job Description
Job Description

Company: Wells Enterprises (a Ferrero Company)
Functional Area: Impulse Sales

The Role

We currently have an opening for a Business Development Manager, Alternative Channels in the Pacific Northwest territory. The Business Development Manager leads the development of business solutions with customers such as Transcold, Arya, Harbor Wholesale Foods, Big Bell, Polka Dot Dairy, and other distributors. The main goal is to generate more revenue for the company while also achieving profit and trade spend objectives. The BDM will manage both distributor and retail accounts across the small format channels while supporting the organizations branded & private label initiatives.

What You'll Do
  • Distributor Management; to include both- direct store delivery and broadliner partners
  • Mobile Vending development and private label execution
  • Retail account development; Awareness of Customer Strategy and Performance; Knows customer policies and procedures
  • Apply Cat Man principles; Converts data to insights; Uses insights to influence customer behavior; Demonstrates category knowledge and performance drivers; Awareness of key Consumer and Shopper Insights
  • Volume Forecast Management
  • P&L/ Trade Management
  • Accounts Payable Management
  • Annual joint business planning
  • Monthly Business Reviews
  • Asset management
  • Arranging business meetings and one-on-one conversations with prospective customers
  • Discover and explore new business opportunities with internal business case development
  • Develop ways to improve the customer experience and build brand loyalty
  • Create presentations for potential new customers
  • Build trust and long-term relationships with distributors/retailers
  • Execute national account programming


Qualifications

What You'll Bring
  • Bachelor's degree in Business or related field preferred
  • Minimum of 4 years Account Selling experience with a CPG company required
  • Must live in the California market
  • Goal-oriented, organized team player
  • Eager to expand the company with new sales by gaining new distribution in both region chains and independent customers
  • Able to analyze data and sales statistics and translate results into better solutions
  • Excellent verbal and written communication skills
  • Able to multi-task, prioritize and manage time effectively
  • Self-motivated and self-directed
  • Experienced at preparing and presenting quarterly goals and forecasts for future projects
  • Demonstrated and proven sales results
  • Proficient computer skills; Microsoft Office (Word, PowerPoint, Outlook and Excel).

The base pay range for this position is $115,295 to $162,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

#LI-Remote

What We Offer

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

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