BUSINESS DEVELOPMENT MANAGER (GTA)

GreenShield

$74K — $92K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in business, health services or technology preferred.
  • Minimum 5 years of experience in sales, account management, or consulting.
  • Proven track record in pursuing and converting sales leads with exceeded targets.
  • Expertise in solution-based selling to senior executives and HR leaders.
  • Exceptional communication and negotiation skills with a knack for simplifying complex solutions.
  • Experience managing long, complex sales cycles with cross-functional teamwork.
  • Deep understanding of the Canadian employee benefits and health services landscape.

Responsibilities

  • Identify and qualify high-value sales leads through proactive outbound prospecting.
  • Respond to inquiries and convert opportunities into actionable sales engagements.
  • Lead comprehensive responses to RFPs, collaborating with internal teams.
  • Utilize a consultative approach to engage executives, showcasing health solutions.
  • Establish partnerships with consultants, insurers, and TPAs to boost market reach.
  • Deliver tailored presentations addressing specific prospect needs throughout the sales cycle.
  • Achieve or exceed sales targets through proactive engagement and strategic techniques.

Benefits

  • Support for diversity, equity, and inclusion within teams and communities.
  • Commitment to accommodating candidates' needs throughout the recruitment process.
  • Opportunity to leverage AI in enhancing recruitment and onboarding processes.
Full Job Description
THE ROLE IN A NUTSHELL

Base Salary: CAD $74,269.00 - 92,837.00

As a key driver of growth within the Business Development team, you will take a proactive and consultative approach to expanding our footprint and achieving ambitious revenue goals across Canada. This role demands an exceptional ability to generate and qualify leads, cultivate strategic relationships, and position innovative health solutions with executive-level stakeholders.

Key Responsibilities:
  • Strategically pursue new business opportunities by actively identifying, engaging, and qualifying high-value sales leads through outbound prospecting efforts.
  • Respond to inbound business inquiries with precision and a client-focused approach, converting potential opportunities into actionable sales engagements.
  • Lead the development and execution of comprehensive responses to Requests for Proposals (RFPs), collaborating closely with internal teams, including client management, clinical, product, finance, and operations, to deliver winning solutions and execute compelling finalist presentations.
  • Employ a consultative selling approach to engage prospective clients, positioning our employee mental health solutions, telemedicine services, and broader health offerings to senior leadership audiences, including HR professionals, CFOs, and CEOs.
  • Establish and foster strategic partnerships with channel collaborators such as benefits consultants, insurance providers, and third-party administrators (TPAs), leveraging these relationships to expand market reach and drive sales.
  • Design and deliver persuasive sales presentations and proposals, tailoring content to address the specific needs and objectives of each prospect throughout the sales cycle.
  • Consistently achieve or exceed ambitious individual and team sales targets by prioritizing proactive engagement and leveraging strategic selling techniques.
  • Negotiate and finalize client contracts and agreements, balancing profitability with long-term relationship-building.
  • Forecast sales activity and pipeline metrics with accuracy, leveraging insights to inform and refine prospecting strategies.
  • Partner closely with the Client Management team to ensure seamless client onboarding and support cross-departmental initiatives that enhance the overall client experience.


WHO WE'RE LOOKING FOR
  • Undergraduate degree, preferably in business, health services or technology.
  • Minimum 5 years of experience in sales, account management and/or consulting.
  • Proven success in pursuing and converting sales leads, with a demonstrated ability to exceed performance targets.
  • Expertise in solution-based selling, particularly to senior executives and HR leaders.
  • Exceptional communication, negotiation, and presentation skills, with a talent for simplifying complex solutions.
  • Experience managing lengthy and multifaceted sales cycles, including collaboration with cross-functional teams.
  • A deep understanding of the employee benefits and health services landscape in Canada.
  • Experience creating client-focused solutions to customer needs.
  • Ability to deliver engaging presentations.
  • Demonstrated ability to multitask, maintain attention to detail and prioritize.
  • Technologically agile, adept in learning and integrating new applications and platforms.
  • Bilingual (English/French) would be an asset.


AFEW MORE DETAILS
Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn't align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through [redacted]. Information received relating toaccommodation will be addressed confidentially.

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.

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