Overview:
Omada by TP-Link is seeking a highly motivated and experienced Business Development Manager working in a specific regional US market to lead our sales efforts across the security, low-voltage, and Pro AV distribution channel. This role is all about building and owning high-impact relationships with partners such as ADI, SDS, Wesco/Anixter, Accu-Tech, Silmar Electronics, and Pioneer Music Company. The role is focused on driving sell-through of our Omada by TP-Link solutions, networking, wireless and Security.
You'll act as the face of Omada by TP-Link within these strategic accounts, leading joint business planning, managing promotions, influencing the line card, and ensuring we're getting maximum visibility, commitment, and growth from our partners.
What Your Future Looks Like in This Role:
- Drive Revenue & Growth:
Deliver on sales and profitability goals by building committed distributor partnerships that move volume and prioritize TP-Link across product lines.
- Forecast & Execute:
Collaborate with partners to forecast demand, manage inventory levels, and eliminate gaps - ensuring TP-Link is always ready to ship and ready to win.
- Launch & Promote:
Lead channel-specific promotions and product rollouts that keep TP-Link top-of-mind, top-of-line, and on top of the shelf.
- Collaborate & Influence:
Work cross-functionally with internal sales, marketing, and product teams to bring channel opportunities to life and drive alignment across teams.
- Monitor & Report:
Identify shifts in market trends, pricing, and competitor movement - and turn that intel into action for the business.
What You'll Be Doing:
- Own and grow revenue through key security and low-voltage distributors across the U.S., with a focus on ADI, Wesco/Anixter, KOA, Silmar, and Pioneer Music Company.
- Develop deep relationships with buyers, category managers, and regional sales leadership to drive alignment on product strategy and revenue goals.
- Execute joint business plans, promotions, and product launches to boost TP-Link's share of wallet and competitive positioning.
- Conduct regular QBRs, forecasting sessions, and sales reviews to ensure sales objectives are met or exceeded.
- Building net new customers through, training and education with consultants and installers; maximizing deal registration, inventory availability, and quoting.
- Provide product and sales training to distributor sales teams to ensure they're enabled and incentivized to sell TP-Link.
- Collaborate internally with Marketing, Product, and B2B Sales teams to align distributor activity with broader go-to-market strategy.
RequirementsWhat You Bring:
- 5-7+ years of experience in channel sales, distribution, or business development within the networking, physical security, or related industries.
- A Bachelor's degree required.
- Hands-on experience managing key distributors like ADI, Wesco/Anixter, KOA, Pioneer Music Company, Silmar Electronics or other security distributors/resellers required.
- Strong understanding of the B2B market with a 2-tier distribution model (manufacturer 12 distributor 12 reseller/dealer).
- Excellent closing skills with proven ability to communicate clearly - whether it's over the phone, in writing, presenting to leadership, or in a distributor branch.
- Solid interpersonal skills, self-motivation, and ownership mindset - you don't wait for permission, you drive results.
- Proficient with Microsoft Office Suite - especially Excel, PowerPoint, and Word - and comfortable using CRM tools to track KPIs, pipeline, and account activity.
- Ability to quickly learn product features and translate them into value for partners and end-users.
- Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly.
- Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events.
BenefitsSalary range: $120K - $150K annually
(This role includes a base salary and a results-driven, competitive commission plan. Total on-target earnings (OTE) are structured as 60% base pay with 40% variable compensation, with additional upside for over-performance).
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
